Mar

6 ways to get the most from your public relations agency [updated]

March 5, 2019

If you’ve ever worked with a public relations agency — or any consulting firm or professional services provider for that matter — you know that the outcomes can widely differ. There are many, many PR firms out there, and their level of expertise, experience and ability to consistently deliver results varies greatly.

But let’s say you lucked out and hired a high-quality public relations agency (yes, that hyperlink is to us… wink, wink). What’s your role in ensuring the success of the relationship?

It’s pretty significant.

As with most things in life, you get back what you put in. A successful PR initiative requires investment — not just the cost of the PR agency, but your own time and expertise.

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Feb

The top 9 media mistakes lawyers make

February 12, 2019

by: Steven Gallo in Law , Public relations

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A solid public relations strategy is an essential part of a savvy legal marketer’s arsenal.

PR is a unique and powerful tool unlike other marketing efforts because it offers third-party validation: When a lawyer is quoted in an online news story, appears as a pundit on a news show or publishes something in an industry trade journal, that establishes his or her credibility in front of potential clients.

A lot of effort goes into securing that perfect PR opportunity: targeting relevant media outlets, pitching an attorney as a knowledgeable source and landing the interview. So it makes sense for lawyers to be prepared every time they jump on a call with a reporter or sit down for a broadcast interview in order to get the most out of it. This includes knowing the most common pitfalls when attorneys interact with journalists.

Here are some of the top media mistakes we’ve seen lawyers make in the past, and how to avoid them.

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May

3 PR takeaways from Cision’s 2018 ‘Global State of the Media’ report

May 8, 2018

by: Michelle Calcote King in B2B , Public relations , Architecture, Engineering and Construction

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Nowadays, the media is the news. With a president who calls the media “fake news” and an overwhelming supply of competing vendita gonfiabili content online, the news industry has been under rapid transformation and intense scrutiny like no other profession in past years.

However, the media — and the public relations profession — are winning.

One stunning proof point: The digital paywall business of “the failing New York Times” is growing as fast as Facebook and faster than Google. Its online subscription sales jumped 46 percent in 2017 to $340 million, and digital ad sales rose 14 percent to $238 million. Subscriptions now make up 60 percent of the news organization’s total revenue.

It’s an interesting time to be in PR.

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Mar

Crisis PR and the FIU bridge collapse: 8 ways to prepare your AEC firm for the worst

March 30, 2018

by: Michelle Calcote King in Public relations , Architecture, Engineering and Construction

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“By the time you hear the thunder, it’s too late to build the ark.” —Unknown

It’s everyone’s worst nightmare in the architecture, engineering and construction industry: a catastrophic incident with multiple fatalities, and your company is on the line.

That’s the reality right now for FIGG Bridge Engineers and MCM — the designer and builder, respectively, of the pedestrian bridge at Florida International University that collapsed March 15, killing six and injuring 10 others.

The focus now is on honoring the lives vendita gonfiabile percorso ad ostacoli lost, determining what led to the collapse and ultimately holding anyone negligent accountable. However, the incident is a reminder of how incredibly important it is for AEC public relations professionals to prepare to respond to such worst-case scenarios.

While every situation is unique, and the experience of a crisis PR professional is invaluable during an event, here are eight ways you can prepare now to protect your firm’s reputation as much as possible in the event the worst happens.

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Mar

3 simple ways law firms can promote litigation wins

March 19, 2018

by: Michelle Calcote King in Law , Marketing strategy , Content marketing , Public relations

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For litigation firms and practice groups, promoting your wins can be an uphill battle. Client confidentiality, multi-year timelines, last-minute rulings, and complex legal ideas and maneuverings make litigation promotion a unique art form.

High-profile cases require proactive media relations

Sometimes, litigation is high-profile and requires a proactive, ongoing effort to manage the public narrative as litigation unfolds. In this case, your PR team builds relationships, tells your side of the story in plain language, explains complex legal ideas and builds trust with reporters covering the story.

Not all litigation is media worthy

However, not all litigation is high-profile or media worthy. Or, clients’ concerns about confidentiality prevent any kind of public relations until a favorable outcome is obtained.

In these cases, how can law firms showcase their prowess in obtaining victories on behalf of their clients and stay top of mind with prospective clients who face similar business risks?

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Feb

How to become a legal public relations star: Be like Jack

February 6, 2018

by: Michelle Calcote King in Law , Public relations

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Becoming a trusted media source can be an incredible boon for lawyers and other professional services providers such as accountants, architects and management consultants.

The media’s third-party credibility provides nearly the same power as a personal referral — the gold standard in professional services marketing. And, when compounded over and over again (with multiple media appearances), it can even beat personal referrals.

But becoming a media star is no easy task. Yet somehow, some attorneys are always quoted and featured in top media outlets, over and over again. Take Jack, for example.

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Jul

What to include in the perfect press release

July 28, 2016

by: Reputation Ink in B2B , Public relations

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A field trip through the 7 key elements of a great release

As a kid in grade school, the words “we’re watching a movie today” was music to my ears. Would it be another boring PBS documentary or something exciting like “Bill Nye the Science Guy?” No, even better — “The Magic School Bus.”

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Jul

#FamousMelaniaQuotes: How to avoid plagiarism in your marketing

July 19, 2016

by: Reputation Ink in B2B , Content marketing , Public relations

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Melania Trump’s elephant-sized mistake is trending everywhere, positioning plagiarism as one of the most talked about topics from the Republican National Convention. ICYMI: The wife of presumptive Republican nominee Donald Trump gave a speech that contained word-for-word pieces of current first lady Michelle Obama’s 2008 speech.

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May

3 ways the Jacksonville Sheriff builds bridges with social media

May 5, 2016

by: Shelby Gambrell in B2B , Marketing strategy , Content marketing , Public relations

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We’ve all done it.

Dinner is simmering on the stove and, hey, I have a few minutes to kill. Let me just give social media a quick scan.

Then, before we know it we’ve watched three Tasty videos, an adorable (but worrisome) clip of dogs playing with a bear and received some life motivation from a pre-kindergartener. BAM.

Dinner burns and we find ourselves scraping burnt pasta from the bottom of our cast-iron pot, and eating Nutella out of the jar. Again.

Good content does that. It grabs ya and pulls ya in and makes ya want more.

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Dec

Don’t Give Up On Newswires Just Yet: The role they can play in your press release strategy

December 4, 2015

by: Reputation Ink in B2B , Marketing strategy , Public relations

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Recently, Reputation Ink has been distributing client press releases left and right, and it got us thinking: are newswires worth it? Like really worth it?

In the past, the answer was a resounding ‘yes’ for most public relations professionals, and still is scivolo gonfiabile for some. Newswires were a go-to resource for distribution and SEO purposes, especially for corporate entities that had the funds to use a wire service every time they had news to distribute.

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6 ways to get the most from your public relations agency [updated]

The top 9 media mistakes lawyers make

3 PR takeaways from Cision’s 2018 ‘Global State of the Media’ report

Crisis PR and the FIU bridge collapse: 8 ways to prepare your AEC firm for the worst

3 simple ways law firms can promote litigation wins

High-profile cases require proactive media relations

Not all litigation is media worthy

How to become a legal public relations star: Be like Jack

What to include in the perfect press release

#FamousMelaniaQuotes: How to avoid plagiarism in your marketing

Don’t Give Up On Newswires Just Yet: The role they can play in your press release strategy

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