It’s likely your B2B company is already incorporating video into its marketing efforts. If not, what are you waiting for? The majority of internet users today watch videos every single day. Not only that, but companies that use video marketing grow their revenue 49% faster than those that don’t.
Strategically produced videos can:
- Educate your audience
- Showcase your successes
- Differentiate your brand
- Drive viewers to action
But what kinds of video should you focus on? Let’s examine four types of video you should start leveraging to grow your business.