Content projects — such as website updates and new bios, practice group descriptions, case studies and project descriptions — may seem simple at first glance. Just figure out what needs to be written, do the research, conduct subject-matter-expert interviews and start writing…. Right?
Not so fast.
Before you ever set fingers to keyboard, you must first make several key decisions that will guide your content project, saving you from future headaches, disagreements and inconsistent (and thus unprofessional) content.
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