The content shock is coming: what to do about it

November 13, 2014

content shockAt the beginning of this year, noted marketing thought leader Mark Schaefer of {grow} wrote a now somewhat infamous blog post titled Content Shock: Why content marketing is not a sustainable strategy. If you haven’t read it, I’d recommend taking a moment to do so. His basic theory is that we are nearing the intersection of increasing volumes of content with our limited human capacity to consume it.

In other words, as companies jump on the content marketing bandwagon in droves, pumping out blogs, e-books, reports, videos and more, it’s becoming harder and harder to get people’s attention and succeed with the strategy. Just a few years ago, if you put a blog up and plugged away at it, you were a first mover and were pretty much guaranteed to have some success and earn attention from the audiences you were trying to reach. Today it’s much harder.

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College football marketing and public relations: Week 4 hits and misses

September 23, 2014
Texas A&M mascot Reveille and Cadet Ryan Kreider

Texas A&M mascot Reveille and Cadet Ryan Kreider (via Texas A&M University’s Facebook page)

Football’s off-the-field drama has consumed headlines, Twitter and television screens unlike ever before, and in Week 4 that bled down to the collegiate level. While we’ve got no shortage of misses this week, fear not—we were able to scrounge up some feel-good stuff, too. Check out everything we chalked up in our weekly batch of college football marketing and public relations hits and misses. 

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That’s a Wrap! Surge soda returns, Urban Outfitters’ latest fail, how women are helping the NFL and Zumba’s first commercial

September 19, 2014

Newspaper headlines

It’s been a long week, and we’re ready to kick off our shoes, throw on some sweats and sink into our cozy couches. Who’s with us? But before we check out and get lost in what’s ahead, let’s look back at what swept headlines this week (in PR, social media and marketing—because that’s the fun stuff).  

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College football marketing and public relations: Week 2 hits and misses

September 9, 2014

We’re two weeks deep into college football season, which means teams are finally starting to shape their records and rankings. But while players are showing their grit on the gridiron, there’s plenty of play outside the lines—and we’re keeping score.

Heisman House

Former Oregon football star Dennis Dixon and ESPN’s Neil Everett in the Nissan Heisman House. (Courtesy of IMG College.)

Last week, Kristi broke the seal on our new blog series naming the top hits and misses for college football promotions, public relations and marketing. She and I will be racking these up all season long, so be sure to check back with us every Tuesday for the scoop. Take a look at our picks for Week 2.

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That’s a Wrap! The celebrity photo hack, espnW’s sexist fumble, Starbucks’ PSL rises to social stardom and CVS tosses tobacco

September 5, 2014

Celebrity

Get your head out of the iClouds and grab a pumpkin spice latte—it’s time to welcome the weekend. Though it was a short work week, it certainly didn’t skimp on major headlines. Let’s take a look at the whirlwinds of the week in PR, content marketing and social media news.

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College football marketing and public relations: Week 1 hits and misses

September 4, 2014

BradPaisley_CCDAfter five straight days of watching college football, which began with last Thursday night’s surprise rout at South Carolina by Texas A&M, I woke up Tuesday morning with Lil Jon’s “Turn Down For What” in my head…except the words I heard were “Third Down For What.” That’s because University of Tennessee, in a brilliant marketing move, spoofed the song and played it every time the other team was on third down. There was no missing it, even on television.

It got me thinking about some of the wins and misses I saw in terms of marketing, promotion and public relations in the first week of the college football season. Here, I give to you the best of the best and the worst of the worst.

The hits

University of Tennessee’s “Third Down For What”

Taking advantage of a new SEC rule this season that allows for longer periods of amplified sound between downs, Tennessee created a parody of the popular Lil Jon song, “Turn Down For What,” that played on every third down on defense. Not only has it taken me all week to get this song out of my head (and thanks to this blog, it’s back), but it did what it was intended to do: the fans in Neyland Stadium cheered at the top of their lungs on every third down and the place was electric. True home field advantage at its best. I’ve also seen interviews with several of the football student athletes this week, and they all agreed it gave them an extra boost of energy and excitement.

I do think Tennessee is missing out on an opportunity to capitalize on this stroke of marketing genius, however.

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