Law360: Law firm submissions 101

July 25, 2022

There are more legal rankings and award opportunities than degrees on our summer thermostats.

And while some are legitimate recognitions for your law firm and attorneys, many are money grabs that give way more of an “aWaRdS” vibe — they aren’t worth your time and truly don’t serve to provide a distinction.

Now, we don’t want to come across as too negative. There are many legal awards we highly recommend for clients (Chambers, The Legal 500, Super Lawyers and The Best Lawyers are some of our favorites).  

Today we are exploring Law360 awards and rankings, and why we think they are worth the non-billable hours for your firm.

Read more »

 
 

How to edit your law firm’s Wikipedia page: 3 golden rules

May 28, 2022

Just like death and taxes, if you’re a marketer, it’s inevitable that you’ll be asked to edit a Wikipedia page (or worse: create one).

It’s an understandable request given Wikipedia’s prominence on the web. The online encyclopedia continues to dominate search results due to its high-quality, up-to-date content on a vast swath of topics. Its pages are frequently referenced in links from other sites, one of Google’s predominant signals of authority. Google’s addition of snippets and knowledge graphs has further cemented Wikipedia in the top few results for nearly any given search. 

Unfortunately, errors are rampant on the site. Correcting inaccuracies, however, is not a simple matter. Any edits, especially those to business pages, have to follow certain rules in order to pass muster. If you do it wrong, there’s also a good chance you could get blacklisted permanently from the site. 

Read more »

 
 

The Legal 500: Law firm submissions 101

April 4, 2022

We’re backkkkkkk.

I mean, we’re no Euphoria but the Rep Ink office hotline gets frequent (and sometimes frantic) buzz regarding which legal rankings and awards are worth the time and how in-house marketers can best set up their firms for recognition. 

Last we left our heroes, we had chatted in depth about Chambers and Partners, Best Lawyers and Super Lawyers

Today’s star is The Legal 500.

And it’s … very similar to Chambers. So similar that, if you’re already doing Chambers, we definitely recommend you consider also throwing your hat in the ring for Legal 500

Warm up your coffee ’cause here we go!

Read more »

 
 

Super Lawyers: Law firm submissions 101

March 2, 2022

After a brief hiatus to cover all things LinkedIn company pages, we’re returning our focus to our “law firms submissions 101” series, where we review everything you need to know about the top legal rankings and awards programs. 

When we last left our heroes, we had just learned all about Chambers and the nitty-gritty details covering the lengthy submission process, as well as the ins and outs of Best Lawyers.

This month we are investigating (dramatic drum roll pleaseeeee) Super Lawyers!

Read more »

 
 

How to build a following on your law firm’s LinkedIn company page (part 2 of 2)

February 8, 2022
How to build a following on your law firm’s LinkedIn company page (part 2 of 2)

This is the second installment in a two-part series focused on improving engagement for company pages on LinkedIn. Click here to read the first part of the series.

By now, you’ve got a solid understanding of LinkedIn’s picky algorithm and you’re laying the groundwork for a robust employee advocacy plan. But if you want to become a true LinkedIn master, you need to understand how to optimize your content on the platform.

Read more »

 
 

How to build a following on your law firm’s LinkedIn company page (part 1 of 2)

January 6, 2022
How to build a following on your law firm’s LinkedIn company page (part 1 of 2)

The importance of a strong presence on LinkedIn for law firms can’t be understated. Almost anyone who has a job, is looking for a job, needs to hire someone for a job or is going to school to qualify for a job, is on LinkedIn. The career-oriented social media network boasts more than 774 million members, with over 57 million companies and thousands of job opportunities on every continent — including Antarctica

While LinkedIn is a great place for hiring and job-searching, it’s also a gold mine for law firms and lawyers who are looking to establish themselves as thought leaders and build their brands. According to SalesIntel, LinkedIn is responsible for 80% of all business-to-business (B2B) leads from social media. 

However, organically building a following via a LinkedIn company page isn’t easy. It’s much easier via personal pages, as people want to connect with people, not companies. 

Read more »

 
 

5 ways to get more media coverage for your firm in 2022

November 16, 2021
5 Ways To Get More Media Coverage For Your Firm In 2022

If your 2022 goals include increasing awareness of your law firm, becoming a well-known attorney in your practice area, or better promoting your firm’s expertise and accomplishments, media relations must be a central part of your marketing strategy. 

However, securing media coverage isn’t as simple as putting out a press release. It takes a focused, dedicated effort and a deep understanding of how the media works. Here are five ways to get more media coverage for your law firm in 2022:

Read more »

 
 

The Best Lawyers in America: Law firm submissions 101

October 29, 2021
The Best Lawyers in America: Law firm submissions 101

We love legal rankings.

Well. Let me rephrase.

We love legal rankings that are worth your time, and also carry credibility when awarded.

Recently, we did a deep dive into why we are fans of Chambers.. 

Another legal ranking we recommend? Best Lawyers®

On our Spill the Ink podcast, Michelle chatted with Elizabeth Petit, Director of Research and Development, and Managing Editor at Best Lawyers. I listened to their conversation a few times (because I’m a big fan of the podcast and it was chock-full of incredible information), and have boiled down the highlights for you here!

*pop popcorn, reheat coffee, let’s go* 

Read more »

 
 

11 ways attorneys can improve their chances of securing speaking engagements

September 13, 2021
11 ways attorneys can improve their chances of securing speaking engagements

Several years ago, I set out to become an industry speaker to promote Reputation Ink’s law firm public relations services to prospective clients. I’ve now spoken to many professional organizations at the local, regional and national levels and can attribute those speaking engagements to winning several new accounts.

Securing speaking engagements may be one of the most effective ways for attorneys to showcase their knowledge and get in front of prospective clients. However, the higher-profile speaking engagements are competitive and are often monopolized by just a few of the top professionals in any given industry. That’s why you must work hard to stand out.

Here are the lessons I’ve learned in my own process of securing speaking opportunities that any lawyer can use to book their own gigs.

Read more »

 
 

Chambers and Partners: Law firm submissions 101

August 30, 2021

Chambers.

Does the very sound make you want to hide under your desk and weep into a lukewarm cup of tea?

At the risk of veering into melodramatics, the Chambers submission is a big deal for law firms. Not only is it considered one of the most weighty of law firm recognitions, but it takes a lot of time to put together. 

So why bother? 

Read more »

 
 

Get INKsights in your inbox

Archives