28
Mar

Benchmark Litigation: Law firm submissions 101

March 28, 2023
by: in Law , Public relations No comments  

Class is back in session!

It’s been a minute, but I’m back to pontificate about the wonders that are legal awards and recognitions.

Did ya miss me?

(If you’ve been studying up, you know we’ve already chatted about The Legal 500, Law360, Super Lawyers, The Best Lawyers in America and Chambers.)

Okay, with a dash more seriousness: There are pages upon pages of legal recognitions that I’m sure you get spammed with often. Some pop up on social feeds while others have a more personalized touch by sliding into your inbox and addressing you by name.

We’re here to help separate the grit from the gold.

One legal award ranking that always makes our short list is Benchmark Litigation. 

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25
Jul

Law360: Law firm submissions 101

July 25, 2022
by: in Law , Public relations No comments  

There are more legal rankings and award opportunities than degrees on our summer thermostats.

And while some are legitimate recognitions for your law firm and attorneys, many are money grabs that give way more of an “aWaRdS” vibe — they aren’t worth your time and truly don’t serve to provide a distinction.

Now, we don’t want to come across as too negative. There are many legal awards we highly recommend for clients (Chambers, The Legal 500, Super Lawyers and The Best Lawyers are some of our favorites).  

Today we are exploring Law360 awards and rankings, and why we think they are worth the non-billable hours for your firm.

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04
Apr

The Legal 500: Law firm submissions 101

April 4, 2022
by: in Law , Public relations No comments  

We’re backkkkkkk.

I mean, we’re no Euphoria but the Rep Ink office hotline gets frequent (and sometimes frantic) buzz regarding which legal rankings and awards are worth the time and how in-house marketers can best set up their firms for recognition. 

Last we left our heroes, we had chatted in depth about Chambers and Partners, Best Lawyers and Super Lawyers. 

Today’s star is The Legal 500.

And it’s … very similar to Chambers. So similar that, if you’re already doing Chambers, we definitely recommend you consider also throwing your hat in the ring for Legal 500. 

Warm up your coffee ’cause here we go!

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02
Mar

Super Lawyers: Law firm submissions 101

March 2, 2022
by: in Law , Public relations No comments  

After a brief hiatus to cover all things LinkedIn company pages, we’re returning our focus to our “law firms submissions 101” series, where we review everything you need to know about the top legal rankings and awards programs. 

When we last left our heroes, we had just learned all about Chambers and the nitty-gritty details covering the lengthy submission process, as well as the ins and outs of Best Lawyers.

This month we are investigating (dramatic drum roll pleaseeeee) Super Lawyers!

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29
Oct

The Best Lawyers in America: Law firm submissions 101

October 29, 2021
by: in Law No comments  
The Best Lawyers in America: Law firm submissions 101

We love legal rankings.

Well. Let me rephrase.

We love legal rankings that are worth your time, and also carry credibility when awarded.

Recently, we did a deep dive into why we are fans of Chambers.. 

Another legal ranking we recommend? Best Lawyers®. 

On our Spill the Ink podcast, Michelle chatted with Elizabeth Petit, Director of Research and Development, and Managing Editor at Best Lawyers. I listened to their conversation a few times (because I’m a big fan of the podcast and it was chock-full of incredible information), and have boiled down the highlights for you here!

*pop popcorn, reheat coffee, let’s go* 

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30
Aug

Chambers and Partners: Law firm submissions 101

August 30, 2021
by: in Law , Public relations No comments  

Chambers.

Does the very sound make you want to hide under your desk and weep into a lukewarm cup of tea?

At the risk of veering into melodramatics, the Chambers submission is a big deal for law firms. Not only is it considered one of the most weighty of law firm recognitions, but it takes a lot of time to put together. 

So why bother? 

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27
Oct

Attending virtual conferences: How to get value from a socially distanced event

October 27, 2020
by: in AEC , Law , Marketing strategy , Professional services No comments  

While attending a conference used to mean skiving off work for a few days to listen to industry-specific keynotes with boutique coffee in your hand, these days … not so much.

Conferences are now being held entirely online, with participants watching presentations on one screen while checking in with work on another. This is all before we take into account that the farthest most of us can travel these days is to our porch. 

So even if you’re a rare unicorn of a human who can focus entirely on days worth of online presentations, odds are you are sharing your space with a partner, enthusiastic pet or homebound children.

This doesn’t mean you should throw in the towel.

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16
Dec

B2B and video: A match made in ROI heaven

December 16, 2016
by: in Marketing strategy , Content marketing , Video marketing No comments  

Reputation Ink’s exclusive interview with Ed Heil of StoryTeller Media + CommunicationsB2B and video: A match made in ROI heaven

Content may be king, but video has taken the crown for queen.

Don’t believe me? Casually scroll through your Facebook feed. Check out a competitor’s website. Sign up to receive INKsights email newsletters from your favorite agency.

In November, the Rep Ink team dug out our gloves and scarves and headed to Boston for HubSpot’s INBOUND conference. There, our team interviewed Ed Heil, Owner of StoryTeller Media + Communications. We wanted to learn from Ed why B2B companies should be using video, and how to do so effectively and strategically.

When it comes to marketing, B2B companies don’t have the luxury of playing to impulse and low-commitment buys like B2Cs can. What do you do if you aren’t selling cookies, but rather production equipment to cookie manufacturers?

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07
Oct

Rep Ink on Screen: 3 lessons for creating video from scratch

October 7, 2016
by: in Video marketing No comments  

Rep Ink on Screen: 3 Lessons for Creating Video From Scratch

Everyone goes into content marketing and PR for the same reason — the fame. The promise of making viral videos that propel your business forward and hinder innocent trips to the grocery store as we are hounded by fans.

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About the Author
Shelby Gambrell

Shelby loves to take a busy client brief, untangle any knots and create an action plan. During her tenure at Reputation Ink, she’s overseen complete overhauls of client websites, new brand releases and other large-scale, multi-pronged initiatives. If you ever need to know the status of a project or a projected turnaround time, Shelby is the Rep Ink’er to contact.

Read my full bio or connect with me on LinkedIn.

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