Super Lawyers: Law firm submissions 101

March 2, 2022

After a brief hiatus to cover all things LinkedIn company pages, we’re returning our focus to our “law firms submissions 101” series, where we review everything you need to know about the top legal rankings and awards programs. 

When we last left our heroes, we had just learned all about Chambers and the nitty-gritty details covering the lengthy submission process, as well as the ins and outs of Best Lawyers.

This month we are investigating (dramatic drum roll pleaseeeee) Super Lawyers!

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5 ways to get more media coverage for your firm in 2022

November 16, 2021
5 Ways To Get More Media Coverage For Your Firm In 2022

If your 2022 goals include increasing awareness of your law firm, becoming a well-known attorney in your practice area, or better promoting your firm’s expertise and accomplishments, media relations must be a central part of your marketing strategy. 

However, securing media coverage isn’t as simple as putting out a press release. It takes a focused, dedicated effort and a deep understanding of how the media works. Here are five ways to get more media coverage for your law firm in 2022:

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The Best Lawyers in America: Law firm submissions 101

October 29, 2021
The Best Lawyers in America: Law firm submissions 101

We love legal rankings.

Well. Let me rephrase.

We love legal rankings that are worth your time, and also carry credibility when awarded.

Recently, we did a deep dive into why we are fans of Chambers.. 

Another legal ranking we recommend? Best Lawyers®

On our Spill the Ink podcast, Michelle chatted with Elizabeth Petit, Director of Research and Development, and Managing Editor at Best Lawyers. I listened to their conversation a few times (because I’m a big fan of the podcast and it was chock-full of incredible information), and have boiled down the highlights for you here!

*pop popcorn, reheat coffee, let’s go* 

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Chambers and Partners: Law firm submissions 101

August 30, 2021

Chambers.

Does the very sound make you want to hide under your desk and weep into a lukewarm cup of tea?

At the risk of veering into melodramatics, the Chambers submission is a big deal for law firms. Not only is it considered one of the most weighty of law firm recognitions, but it takes a lot of time to put together. 

So why bother? 

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Reprint Rights 101: How law firms can promote media hits without getting sued

August 18, 2020

Reprint Rights 101: How law firms can promote media hits without getting sued

You get a solid quote in a key publication, or publish an insightful article in a legal trade magazine, and you want everyone to know (particularly potential clients). So, you post the full text of the article to your firm’s website, send it to your email list and put out some social media posts linking to it for good measure. 

Good marketing, right? 

While promoting your media coverage is important (and kudos to you for recognizing that), unfortunately you’ve left yourself open to legal action from the media outlet because you’ve just violated their copyright. 

Don’t feel too badly. This happens fairly often, and we’ve found that lawyers and law firms are among some of the worst offenders. Which is more than a little ironic, because, you know, laws…

The good news is that there are ways to leverage your media hits while staying on the right side of the law — and in the good books of the media outlets that cover you. 

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5 considerations for law firms speaking out on the #blacklivesmatter movement

June 3, 2020

5 considerations for law firms speaking out on the #blacklivesmatter movement

“Believe in something. Even if it means sacrificing everything.” 

Nike’s update to its famous “Just do it” tagline is now more relevant than ever. Today, “brands” — that’s marketing speak for a company or firm — are taking political, cultural and social stands that would have been unimaginable just a few years ago. 

From racial injustice and police brutality to climate change and immigration, brands are being called upon by their customers to put a stake in the ground and declare a point of view on divisive issues. And now, law firms are adding their voices

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Law firm communications and COVID-19: What’s next?

May 1, 2020

Law firm communications and COVID-19: What’s next?

I was honored to be part of a panel discussion last week, hosted by three Florida Legal Marketing Association (LMA) groups: Orlando, Jacksonville and South Florida. If you couldn’t attend the virtual event, you missed hearing from the following law firm public relations professionals:

The panel discussion was moderated by Laura Kaminsky of BakerHostetler. While we covered a range of topics, I’ve highlighted key takeaways below (the full webinar recording is available here).

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How lawyers should network during the coronavirus crisis

April 23, 2020

How lawyers should network during the coronavirus crisis

Wendy Merrill is the Founder & Chief Rainmaker of StrategyHorse Consulting Group, providing leadership, professional and business development training and support to lawyers. We talked to Wendy about how lawyers can continue to nurture and develop their networks during the coronavirus crisis.

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Legal marketing ethics: How specific can a law firm get with targeted social media advertising?

February 10, 2020

Legal marketing ethics: How specific can a law firm get with targeted social media advertising?

Law firm advertising and social media. These two subjects are complicated enough on their own, not to mention when you put them together.

Unlike radio ads and the Yellow Pages of yesteryear, today’s social media platforms allow marketers to appeal to users in a more targeted and personal way than ever before.

But how much is too much? And where does that leave law firms?

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