In the past few weeks, there have been numerous examples of people speaking within range of a microphone that they either 1) didn’t know was on, or 2) knew it was on and didn’t care if what they said was heard.
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For years, PR and marketing stunts have been doing what they are designed to do – make media headlines and generate attention with the public. One of the earliest publicity stunts was in 1896 when the Missouri-Kansas-Texas Railroad organized a staged crash between two full-size trains in Crush, Texas. Attendance was free with 40,000 people viewing the crash, but unfortunately the stunt backfired – some of the attendees lost their lives when the train boilers exploded blasting bolts, iron scraps and debris into the crowd.
Since then stunts have come in many forms, and some have even gone from stunt to time-honored tradition such as the Macy’s Thanksgiving Day parade. As the world has gone digital, so have stunts with some receiving the most attention via social media and some beginning on social platforms.
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Whether you’re in public relations, journalism or content marketing, the meat of your job is communicating. And with communicating comes emailing—lots and lots of emailing. You’re constantly clicking in your inbox:
It comes with the territory. However, if you use Gmail, there are plenty of hacks out there to make your life at little easier. Here are my two favorites at the moment:
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Facebook’s billion-dollar baby recently reached a major milestone, with Instagram officially raking in more than 300 million users by the end of 2014. This isn’t shocking given the photo-sharing platform has shown no signs of slowing down since it first hit the social scene in 2010—inspiring Facebook’s acquisition of the app in 2012.
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2014 was a big year for Reputation Ink. As many of us do at this time of year, over the holidays I reflected on the year. As I thought about how busy it had been, I started to think about everything we achieved and somewhat startled myself when I developed a list. Here are some of the highlights:
We started the year as Reputation Capital. In March, we rebranded to Reputation Ink and haven’t looked back. While I loved the name that we originally launched with back in 2011 (and as any company founder knows, it can be hard to let go of some things), I now love the name Reputation Ink even more. It perfectly reflects our commitment and passion for quality writing and how we use great writing to build our clients’ reputations.
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Many companies struggle with determining whether it makes sense to secure a monthly retainer with an inbound agency or marketing firm, or employ these agencies on a project-only basis.
As someone who used to work for an agency on the project fee model, where assignments are scoped and an agreed-upon budget is determined before work begins, I can honestly say that the employees, the agency and the work suffer. Projects are underbid and overspent, leaving creatives frazzled and holes in agencies’ pockets.
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The time has come. This marks the season finale of our college football series. We want to thank y’all so much for tuning into our roundups week after week, checking out the best of the best and, of course, the worst of the worst.
Now, let us take a moment of silence.
Pull yourselves together! We’ll be back in January for our first-ever college basketball marketing and public relations series. So let’s go out with a bang by rifling through our final hits and misses of the season.
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Although most of college football’s rivalries meet on the field this week, several kicked things off early last week, like Lehigh and Lafayette, UNC and Duke, and South Dakota and South Dakota State. There were a few others, but those three matchups all made our roundup.
Here’s what we noticed around college football during Week 13….
Tweetable Tidbits
Last week we showed you a great game day page from Auburn, and this week we have another gameday-related page for you: UCF’s “Ten Tweetable Tidbits.” Not only does this page give fans fun facts, it allows them to easily tweet those facts and incorporate the hashtag for that week’s game:
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Our days in football stadiums are cooling off (literally) while the spotlight on the basketball court heats up. But we haven’t had to scrounge for scraps just yet. Once again, we’re happy to see the hits outweighing the misses and we’re expecting big things on the horizon from these college bowl games.
For now, let’s take a look at what Week 12 had to offer.
Auburn’s Fan Primer
On game day, there’s a ton to keep up with. Auburn is making game days easier for its fans with these awesome game day primers. On its website, you can find everything you need to know about the game—and we mean everything. On. One. Page. This includes:
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At the beginning of this year, noted marketing thought leader Mark Schaefer of {grow} wrote a now somewhat infamous blog post titled Content Shock: Why content marketing is not a sustainable strategy. If you haven’t read it, I’d recommend taking a moment to do so. His basic theory is that we are nearing the intersection of increasing volumes of content with our limited human capacity to consume it.
In other words, as companies jump on the content marketing bandwagon in droves, pumping out blogs, e-books, reports, videos and more, it’s becoming harder and harder to get people’s attention and succeed with the strategy. Just a few years ago, if you put a blog up and plugged away at it, you were a first mover and were pretty much guaranteed to have some success and earn attention from the audiences you were trying to reach. Today it’s much harder.
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