Mid-March can be a time when luck is top of mind.
And while we love a found penny and the random four-leaf clover, we see time and again how law firms never luck into coverage. Instead, they proactively seek out opportunities, and we have the best ones for you this month:
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Congratulations! You’ve successfully implemented an email marketing strategy to connect with your clients and prospects. Email marketing is a potent tool for getting a high return on your marketing investment.
But, wait!
Just a day after hitting ‘send,’ you receive that dreaded message: “So-and-so didn’t receive the email; it went to spam.” Even worse? Your supervisor got the email in their spam folder, causing some pointed questions about just why you’ve been spending time on this.
Don’t panic just yet.
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Roses are red,
Violets are blue.
Your attorneys want recognition,
And we want that for them too!
Okay. Writing holiday poems may not be our strong suit.
But you know what is? Helping our legal clients find the award programs best suited for their expertise and goals.
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Using video in your marketing strategy stacks the odds in your favor — and research proves it!
Multiple studies into buyer behavior demonstrate that people like to see companies use video. It helps them digest information faster and builds brand credibility and authenticity, translating to ROI at a much faster pace. Plus, 91% of businesses are already using video in their marketing strategy, according to one report.
So whether you are an architecture, engineering and construction (AEC) firm encouraging your employees to grab more footage in the field or a law firm looking to demonstrate thought leadership with video content, it’s time to jump on the bandwagon, friends!
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Law firms are known for the diverse minds and unique perspectives they bring to the table for clients. These qualities can be beneficial when developing legal strategies heading into a case or transaction. But that approach does not always lend itself well to law firm PR and content marketing.
Consider the potential ethics issues that might arise if lawyers don’t have specific client approval to pursue PR on a particular matter.
Imagine how recruiting could suffer if partners and associates share very different views about what it’s like to work at the firm and promotion opportunities.
What if the way a firm communicates with clients is far from standardized?
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‘Twas the night before holiday vacation, and all through the law firm, not a body was stirring — except for you, that dedicated marketing director finalizing next year’s budget.
OK, maybe you’re also watching for price drops on Amazon. ‘Tis the season, after all.
Since you likely bought, wrapped and sent all the firm’s client gifts, plus dreamed up an awesome holiday e-card, isn’t it time to treat yourself a bit?
With that in mind, we’ve compiled the ultimate holiday gift guide for legal marketers. There’s something on this list for everyone — and you might want to share it on your social media so colleagues and loved ones see it in case they’re at a loss for what to buy you.
Of course, printing off copies and “accidentally” leaving them lying around is also acceptable. Just as long as you circle your top choices in red ink.
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I love a good podcast. The ones that make me feel like the host and guest are standing in the same room are instant favorites — doesn’t matter what genre it is.
Personal entertainment aside, they’re also a fantastic business opportunity for B2B companies. Not only does running a podcast enable you to build brand awareness while creating content for your business and your guest’s, it’s also a great way to build relationships and have meaningful conversations with industry leaders and potential prospects.
But how do you do good podcasting?
I didn’t think this question would be so hard to answer when I first started producing our agency’s podcast, “Spill the Ink.” After all, I’m an avid consumer of plenty of great podcasts and have a background in production and storytelling as a former TV journalist. Why wouldn’t it be easy? While a lot of my skills were transferable, I had to come to terms with the fact that podcasts are unique pieces of content that require their own skillset.
In my opinion, one of the most important skills you can develop is learning how to conduct an interview. I won’t lie and say that this isn’t going to take a lot of trial and error. But I can at least help get you started on the basics.
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Two years ago we published our original Chambers and Partners 101 blog post.
Does the memory echo like a gong throughout your bones?
I lean towards the dramatic because deciding to submit to Chambers can feel dramatic. And my goal is certainly not to peer pressure you to submit.
Not all law firms have the bandwidth to support the robust submissions required by Chambers, which is why many of our clients submit for the first time with our support. We recommend pursuing a Chambers ranking to clients because it’s considered one of the most weighty of law firm recognitions by in-house counsel.
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Class is back in session!
It’s been a minute, but I’m back to pontificate about the wonders that are legal awards and recognitions.
Did ya miss me?
(If you’ve been studying up, you know we’ve already chatted about The Legal 500, Law360, Super Lawyers, The Best Lawyers in America and Chambers.)
Okay, with a dash more seriousness: There are pages upon pages of legal recognitions that I’m sure you get spammed with often. Some pop up on social feeds while others have a more personalized touch by sliding into your inbox and addressing you by name.
We’re here to help separate the grit from the gold.
One legal award ranking that always makes our short list is Benchmark Litigation.
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It’s no fun trying to replace a law firm’s in-house superstar. Think of all the countless hours of written-off billable time that the firm’s leaders likely spent mentoring that next partner-to-be, only to let that candidate — and the substantial book of business they initiated and nurtured — slip into the hands of a competitor or solo venture. However, this is precisely a status quo situation that most law firms must navigate, as roughly 36% of law firms reported seeing an increase in associate turnover in 2021 compared to 2020.
Losing a leading professional hurts, especially if that lawyer or team member left an indelible mark on the firm. But they must still address the potential fallout from the departure, including how it may affect the reputation of its practice groups, team morale and how existing clients interface with the firm. An effective PR strategy — particularly one prepared by an experienced legal PR team — can help bridge these gaps and help the firm move onward and upward. Some considerations on how they can address this is presented below.
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