Three lessons from Cinnabon’s president: form unlikely partnerships, think like a hot shot and embrace risk

April 9, 2014

Cinnamon_rolls

Last week I had the pleasure of attending the Legal Marketing Association’s national conference in Orlando. Kicking off the conference was keynote speaker Kat Cole, the president of Cinnabon. If you’ve never heard of Cole, you can read about her in Forbes (From Hooters To Hot Buns: How Kat Cole Turned Cinnabon Into A $1 Billion Brand) or Entrepreneur magazine (How Kat Cole Went from Hooters Girl to President of Cinnabon by Age 32).

Her speech was truly inspiring. Not only is she from my “hometown city” of Jacksonville (I was raised in a one-red-light town just outside of Jacksonville, Fla.), but it was obvious that she loves what she does and loves helping others. I took away three key lessons from her speech: 

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