When was the last time you told a good story? What about a good sales story? A compelling narrative can be the difference between a pitch that converts prospects into clients and one that falls flat.
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The first of our Content Marketing Roundup series
Content creation is a beast in and of itself, let alone when you’re trying to crank out some copy on a Friday afternoon. So, to help with the Mondays, Fridays, and everything between, we’ve pulled together a roundup of writing tools that every communicator should love.
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How to deliver content that Google (and your prospects) love
Newsflash: Writing great content is NOT enough in the world of search engine optimization (SEO).
Wait. Pump the brakes!
Have we not been told forever to raise our right hands and proudly swear to produce great content and the rest would follow?
In the good ol’ days, marketers could develop a thoughtful editorial calendar, produce topical blogs and promote an e-book that solved prospects’ pain points and consider it a job well done. Case closed.
But SEO has changed the content marketing landscape. If you want the right people to find your content at the right time, implementing SEO best practices is a must.
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Melania Trump’s elephant-sized mistake is trending everywhere, positioning plagiarism as one of the most talked about topics from the Republican National Convention. ICYMI: The wife of presumptive Republican nominee Donald Trump gave a speech that contained word-for-word pieces of current first lady Michelle Obama’s 2008 speech.
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4 ways you’re flushing money on your marketing automation software by not being strategic.
Not quite as old as the chicken or egg, but the debate has been going on for years. Is marketing automation software worth the cost, or could you get away with using something cheaper? Well, the answer isn’t as cut and dry as you’d hope. (And it can’t be found in a pretty infographic or price comparison chart.)
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Turning another year older makes you reflect on all you’ve accomplished. Five loooonnnnngggg years ago this week, I launched an agency focused on creating great content, from blog posts to e-books, infographics, case studies, website content, checklists, videos and beyond. In the process, we became experts in content marketing strategy — the what, why, when, where and how of content marketing.
Throughout our five years, content marketing has become THE marketing buzzword. “Content marketers” are now a dime a dozen. But truly great content is rare. And, man, is it hard to create.
That’s why, to celebrate our 5th birthday, we’re pulling back the curtain to give you a glimpse inside Rep Ink’s creative process so you can see what goes into creating content worthy of the spotlight.
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We’ve all done it.
Dinner is simmering on the stove and, hey, I have a few minutes to kill. Let me just give social media a quick scan.
Then, before we know it we’ve watched three Tasty videos, an adorable (but worrisome) clip of dogs playing with a bear and received some life motivation from a pre-kindergartener. BAM.
Dinner burns and we find ourselves scraping burnt pasta from the bottom of our cast-iron pot, and eating Nutella out of the jar. Again.
Good content does that. It grabs ya and pulls ya in and makes ya want more.
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A blinking cursor on a blank screen is the devil on the shoulder of a writer. It’s the visual manifestation of writer’s block. My most recent episode? When I was trying to pen a guest article for a local business magazine. I wanted to contribute something that would educate B2B marketers. I know. Not very narrow. *Blink. Blink. Blink.* Then, I thought of ways I probe our clients when determining topics for their blog posts. “What’s a common misperception or challenge you’re noticing from your clients?” Well, for us, it’s blogging. Devil gone.
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There’s nothing worse than getting someone’s name wrong. And depending on when that offense occurs, catastrophe can take place. That being said, are you using “demand generation” when “lead generation” is what you really mean? If so, your marketing efforts could face catastrophe, too.
Lead gen and demand gen may be sisters from other misters, but they are not one in the same. With proper planning, they can complement each other. But you’ll need to pick a team for each tactic you use — one piece of content can’t achieve both demand gen and lead gen goals.
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Hey there.
You’re probably reading this because you:
a) like reading everything I write
b) think lightning is BA
c) want to learn the basics of account-based marketing (ABM)
Whoever you are, welcome. And unlike IRL introductions, there are no sweaty handshakes involved, so let’s get down to business(-to-business).
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