15
Nov

#INBOUND16: Top Takeaways from HubSpot’s INBOUND 2016 Conference

November 15, 2016
by: in B2B , Content marketing Comment (1)  

#INBOUND16: Top Takeaways from HubSpot’s INBOUND 2016 Conference

It was a whirlwind of a week for the Reputation Ink team, and no, unlike everyone on your Facebook feed, we’re not talking about the election. (You’re going to get enough of that at Thanksgiving, anyway.)

We’re here to talk about #INBOUND16, folks.
Our team spent last week in Boston for the annual conference hosted by HubSpot, and we picked up A LOT of good stuff along the way, from inspiring content strategy tips to buttery lobster rolls. Here are some of the key takeaways that got us thinking (and tweeting).

 
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14
Nov

4 AEC industry lessons from HubSpot’s INBOUND conference

November 14, 2016
by: in Marketing strategy , Content marketing , Lead generation , Architecture, Engineering and Construction No comments  

4 AEC industry lessons from HubSpot’s INBOUND conference

Friday morning I was listening to Alec Baldwin live (yes, he did a few Trump impersonation bits). The day before I watched Randi Zuckerberg interview Anna Kendrick. Why such a star-studded week? I attended HubSpot’s annual INBOUND conference in Boston. It’s the third year I’ve gone, and the second that I’ve brought my team. A few other people were there, too — a staggering 19,000 people from 92 countries hobnobbed with Baldwin, Kendrick et al.

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24
Oct

#INBOUND16: Tips for Newbies

October 24, 2016
by: in B2B , Content marketing No comments  

#INBOUND16 Tips for Newbies, Repution Ink

How to survive HubSpot’s annual conference if you’ve never been

 

This year’s HubSpot INBOUND conference kicks off on a day we cannot wait to get here (and will hopefully survive), Election Day (aka “Uncle Sam’s Rock-bottom Yankee Doodle Suicide Pact 2016”). I’m so looking forward to focusing on something other than this painful election season, especially when free drinks are involved.

tips for HubSpot's annual conference

Source: Esquire

Back by popular demand, here are some tips for you first-timers at HubSpot’s annual geek out. And even if you have attended before, hopefully you’ll find a nugget or two that makes this post worth the read.

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13
Oct

Sales Stories 101: Crafting an effective narrative

October 13, 2016
by: in B2B , Content marketing Comment (1)  

Sales Stories 101: Crafting an effective narrative

When was the last time you told a good story? What about a good sales story? A compelling narrative can be the difference between a pitch that converts prospects into clients and one that falls flat.

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07
Oct

Rep Ink on Screen: 3 lessons for creating video from scratch

October 7, 2016
by: in B2B , Video marketing , Architecture, Engineering and Construction No comments  

Rep Ink on Screen: 3 Lessons for Creating Video From Scratch

Everyone goes into content marketing and PR for the same reason — the fame. The promise of making viral videos that propel your business forward and hinder innocent trips to the grocery store as we are hounded by fans.

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11
Aug

7 tools to make any content writer drool

August 11, 2016
by: in B2B , Content marketing No comments  

The first of our Content Marketing Roundup series

7 tools to make any content writer drool

Content creation is a beast in and of itself, let alone when you’re trying to crank out some copy on a Friday afternoon. So, to help with the Mondays, Fridays, and everything between, we’ve pulled together a roundup of writing tools that every communicator should love.

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28
Jul

What to include in the perfect press release

July 28, 2016
by: in B2B , Public relations No comments  

A field trip through the 7 key elements of a great release

As a kid in grade school, the words “we’re watching a movie today” was music to my ears. Would it be another boring PBS documentary or something exciting like “Bill Nye the Science Guy?” No, even better — “The Magic School Bus.”

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27
Jul

What B2B marketers must know about SEO: the basics

July 27, 2016
by: in B2B , Content marketing No comments  

How to deliver content that Google (and your prospects) love

What B2B marketers must know about SEO: the basics

Newsflash: Writing great content is NOT enough in the world of search engine optimization (SEO).

Wait. Pump the brakes!

Have we not been told forever to raise our right hands and proudly swear to produce great content and the rest would follow?

In the good ol’ days, marketers could develop a thoughtful editorial calendar, produce topical blogs and promote an e-book that solved prospects’ pain points and consider it a job well done. Case closed.

But SEO has changed the content marketing landscape. If you want the right people to find your content at the right time, implementing SEO best practices is a must.

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19
Jul

#FamousMelaniaQuotes: How to avoid plagiarism in your marketing

July 19, 2016
by: in B2B , Content marketing , Public relations No comments  

#FamousMelaniaTrumpQuotes: How to avoid plagiarism in your marketing

Melania Trump’s elephant-sized mistake is trending everywhere, positioning plagiarism as one of the most talked about topics from the Republican National Convention. ICYMI: The wife of presumptive Republican nominee Donald Trump gave a speech that contained word-for-word pieces of current first lady Michelle Obama’s 2008 speech. 

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21
Jun

Stop wasting your money with HubSpot

June 21, 2016
by: in B2B , Marketing strategy , Content marketing , Lead generation No comments  

4 ways you’re flushing money on your marketing automation software by not being strategic.

Stop wasting your money with HubSpot

Not quite as old as the chicken or egg, but the debate has been going on for years. Is marketing automation software worth the cost, or could you get away with using something cheaper? Well, the answer isn’t as cut and dry as you’d hope. (And it can’t be found in a pretty infographic or price comparison chart.)

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