How to build a following on your law firm’s LinkedIn company page (part 2 of 2)

February 8, 2022
How to build a following on your law firm’s LinkedIn company page (part 2 of 2)

This is the second installment in a two-part series focused on improving engagement for company pages on LinkedIn. Click here to read the first part of the series.

By now, you’ve got a solid understanding of LinkedIn’s picky algorithm and you’re laying the groundwork for a robust employee advocacy plan. But if you want to become a true LinkedIn master, you need to understand how to optimize your content on the platform.

Read more »

 
 

How to build a following on your law firm’s LinkedIn company page (part 1 of 2)

January 6, 2022
How to build a following on your law firm’s LinkedIn company page (part 1 of 2)

The importance of a strong presence on LinkedIn for law firms can’t be understated. Almost anyone who has a job, is looking for a job, needs to hire someone for a job or is going to school to qualify for a job, is on LinkedIn. The career-oriented social media network boasts more than 774 million members, with over 57 million companies and thousands of job opportunities on every continent — including Antarctica

While LinkedIn is a great place for hiring and job-searching, it’s also a gold mine for law firms and lawyers who are looking to establish themselves as thought leaders and build their brands. According to SalesIntel, LinkedIn is responsible for 80% of all business-to-business (B2B) leads from social media. 

However, organically building a following via a LinkedIn company page isn’t easy. It’s much easier via personal pages, as people want to connect with people, not companies. 

Read more »

 
 

Legal marketing ethics: How specific can a law firm get with targeted social media advertising?

February 10, 2020

Legal marketing ethics: How specific can a law firm get with targeted social media advertising?

Law firm advertising and social media. These two subjects are complicated enough on their own, not to mention when you put them together.

Unlike radio ads and the Yellow Pages of yesteryear, today’s social media platforms allow marketers to appeal to users in a more targeted and personal way than ever before.

But how much is too much? And where does that leave law firms?

Read more »

 
 

How to get your employees to share your content (and why it’s so important)

February 5, 2019

How to get your employees to share your content

You’ve written thought-leadership blog posts. Designed beautiful infographics. Developed engaging videos. Created valuable e-books and white papers.

You’ve then shared the content on your company’s social media accounts, sent it to industry influencers, promoted it on your email newsletter, sent out a press release and more.

Now, wouldn’t it be fantastic if all of your employees shared the content to their social media networks? “Yeah, right, like that will happen,” you’re thinking. But it’s not a pipe dream. In fact, it’s one of the biggest trends in B2B and professional services marketing.

Read more »

 
 

Stop wasting your money with HubSpot

June 21, 2016

4 ways you’re flushing money on your marketing automation software by not being strategic.

Stop wasting your money with HubSpot

Not quite as old as the chicken or egg, but the debate has been going on for years. Is marketing automation software worth the cost, or could you get away with using something cheaper? Well, the answer isn’t as cut and dry as you’d hope. (And it can’t be found in a pretty infographic or price comparison chart.)

Read more »

 
 

Behind the Screens: A glimpse inside our content marketing process

June 1, 2016

Behind the Screens

Turning another year older makes you reflect on all you’ve accomplished. Five loooonnnnngggg years ago this week, I launched an agency focused on creating great content, from blog posts to e-books, infographics, case studies, website content, checklists, videos and beyond. In the process, we became experts in content marketing strategy — the what, why, when, where and how of content marketing.

Throughout our five years, content marketing has become THE marketing buzzword. “Content marketers” are now a dime a dozen. But truly great content is rare. And, man, is it hard to create.

That’s why, to celebrate our 5th birthday, we’re pulling back the curtain to give you a glimpse inside Rep Ink’s creative process so you can see what goes into creating content worthy of the spotlight.

Read more »

 
 

3 ways the Jacksonville Sheriff builds bridges with social media

May 5, 2016

3 Ways the Jacksonville Sheriff Builds Bridges With Social Media

We’ve all done it.

Dinner is simmering on the stove and, hey, I have a few minutes to kill. Let me just give social media a quick scan.

Then, before we know it we’ve watched three Tasty videos, an adorable (but worrisome) clip of dogs playing with a bear and received some life motivation from a pre-kindergartener. BAM.

Dinner burns and we find ourselves scraping burnt pasta from the bottom of our cast-iron pot, and eating Nutella out of the jar. Again.

Good content does that. It grabs ya and pulls ya in and makes ya want more.

Read more »

 
 

The Social Saga: 3 Exciting New Social Media Tools for Content Marketers

February 18, 2016

The Social Saga: 3 Exciting New Social Media Tools for Content Marketers

It’s no secret there are (literally) millions of potential prospects just waiting to be found on social media. The hard part is figuring out how to engage them. Marketers spent years waiting for technology to catch up to the capabilities they envisioned. Soon, it’ll be marketers catching up to all the potential social media has to offer. Not only do social media channels inherently support the inbound strategy — creating and promoting informative, non-salesy content to engage consumers and convert prospects — but now they’re beginning to offer ways to track progress. Thanks to innovative new tools, social media is becoming more than just a convenient way to reach a massive audience, but a prime platform for strategic content marketing.

Read more »

 
 

Get INKsights in your inbox

Archives