The architecture, engineering, and construction (AEC) industry is becoming more competitive than the Olympic games. There were 3,919,352 businesses in the United States in the construction field alone as of 2022. Building a reputation as a safety leader is a highly effective way to set your company apart from the competition.
A strong safety record can determine if you win gold (are awarded a new contract) or are sent back to the training room. But if maintaining excellent safety metrics is how a contractor walks the walk, how they market those metrics is how they talk the talk. Both are vital to business development, and each requires a strategic approach.
I’m no expert at establishing a winning construction safety program, but I can offer eight marketing and public relations tips to get you to the winner’s podium.
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