If you read our blog regularly or follow Rep Ink on social media, you know that our entire team went to HubSpot’s annual INBOUND conference in Boston last month. The conference is the largest event dedicated to the art of inbound marketing (often also called content marketing, although that’s subject to lots of debate). Whatever term you prefer, this is the practice of creating quality content that attracts people to your company rather than the old outbound “interruption” method of cold calling, advertising, buying email lists and praying for leads and sales.

So, why, over and over again, did I keep hearing about sales?

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Effective writing is an integral part of marketing success and excellent writers are necessary in producing valuable content. While sometimes you’re helping your marketing content, other times (without noticing) you could be hurting it. If you’re not writing with a purpose, you’ve chosen the latter. Since this is my first time working in a marketing firm, it was no surprise that I needed to sharpen my writing skills and fine-tune my technique. If you’re in need of some improvement (let’s be honest, everyone has room to improve), there are a number of resources available online to help hone your skills.

Why you need to integrate challenger marketing into your content marketing strategy to inspire action

“Thought leader” is a phrase that’s beginning to spark more ew than awe.

7 lessons I learned in my first four years of business (and a few extra tips)

Last week, Reputation Ink celebrated its fourth year in business. I founded the agency in June 2011 working out of my home with one large client (who we still work with), and in the last four years, we’ve grown to include over 20 clients (including many large, global corporations), six full-time employees, several freelance writers we have established relationships with, and a group of specialist agency partners we collaborate with for technical and creative support.

We have more growth ahead of us, but I’m incredibly proud of what we’ve accomplished so far. I thought I would mark our anniversary by sharing what I’ve learned about marketing and growing a professional services business over the past four years.