Do NOT buy that marketing automation software (just yet). Before you pull the trigger, please read this blog post first. Marketing automation is an incredibly valuable tool that is transforming the marketing industry. In the space of one year, the number of marketing technology companies has nearly doubled, rising to nearly 2,000 in 2015 according […]
I’ll admit it: I hate talking on the phone. I’m in my early 30s, so I certainly grew up with the phone as my primary means of communication as a child and through my teens, but my professional years have been spent relying on Google, email and social media for any communication I cannot conduct […]
Have you finished polishing your clean slate yet? Happy 2014, I mean 2015 (ugh, I’ll be doing that for at least another two months). It’s no secret this time of year rings in resolutions and refreshed motivation. So what’s on your goals list? If finding a fulfilling, fantastic new job is top priority, this post […]
Outside of marketing, a regift would be considered a great insult to the recipient. In the content world, it’s one of the end goals: to get your reader to appreciate what you’ve provided so much that they wrap it up in the form of a tweet, social post or email and share the gift of […]
With any marketing, the end goal is to make money, right? If you talk to some marketers, you’d think their primary goal is “brand consistency” or “generating awareness” or “increasing website traffic.” But in the end, these aren’t the real reasons we as marketers get up in the morning and do our jobs. We are […]
Many companies struggle with determining whether it makes sense to secure a monthly retainer with an inbound agency or marketing firm, or employ these agencies on a project-only basis. As someone who used to work for an agency on the project fee model, where assignments are scoped and an agreed-upon budget is determined before […]
It won’t take much convincing to make the case that your corporate website is one of your hardest-working assets. It’s: • Your brand’s first impression for most people • A marketing and sales tool that works 24/7/365 • An information resource for prospects • The most powerful recruitment tool • Where visitors turn into leads, […]
Acquiring new customers is a full-time job. It’s easy to get caught up in feeding the acquisition machine and neglect those who have already evolved from visitor or lead to the prime position of customer. Truth is, it costs businesses 6 to 7 times more to attract a new customer than retain an existing one. […]
As legal marketers, we are regularly asked by our law firm clients about rankings, directories, awards and the like (for the legal marketers out there reading: shocking, I know). Rankings like Super Lawyers, Best Lawyers, Chambers and Partners, Martindale-Hubbell and more have proliferated to the point that entire jobs exist at law firms for the […]
How to convert marketing leads to customers through lead nurturing Ever browse through a store, and a sales rep just won’t leave you alone, despite telling her that you’re “just looking”? What about getting a phone call from a sales rep just a few minutes after filling out a form on a website to download […]