Mid-March can be a time when luck is top of mind.
And while we love a found penny and the random four-leaf clover, we see time and again how architecture, engineering and construction firms never luck into coverage. Instead, they proactively seek out opportunities, and we have the best ones for you this month:
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Roses are red,
Violets are blue.
Your attorneys want recognition,
And we want that for them too!
Okay. Writing holiday poems may not be our strong suit.
But you know what is? Helping our legal clients find the award programs best suited for their expertise and goals.
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Roses are red,
Violets are blue.
Your AEC firm wants recognition,
And we want that for you too!
Okay. Writing holiday poems may not be our strong suit.
But you know what is? Helping our clients find the award programs best suited for their expertise and goals.
Read more »
If you subscribe to our newsletter, then you know that we already bring you the latest and greatest award opportunities to showcase your firm’s expertise and accomplishments. But what happens when you win an award? You want everyone to know (particularly potential clients and recruits), but you might not know where to start when promoting it. Here’s how you can toot your own horn without getting slapped with a lawsuit of your own.
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The architecture, engineering, and construction (AEC) industry is becoming more competitive than the Olympic games. There were 3,919,352 businesses in the United States in the construction field alone as of 2022. Building a reputation as a safety leader is a highly effective way to set your company apart from the competition.
A strong safety record can determine if you win gold (are awarded a new contract) or are sent back to the training room. But if maintaining excellent safety metrics is how a contractor walks the walk, how they market those metrics is how they talk the talk. Both are vital to business development, and each requires a strategic approach.
I’m no expert at establishing a winning construction safety program, but I can offer eight marketing and public relations tips to get you to the winner’s podium.
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Law firms are known for the diverse minds and unique perspectives they bring to the table for clients. These qualities can be beneficial when developing legal strategies heading into a case or transaction. But that approach does not always lend itself well to law firm PR and content marketing.
Consider the potential ethics issues that might arise if lawyers don’t have specific client approval to pursue PR on a particular matter.
Imagine how recruiting could suffer if partners and associates share very different views about what it’s like to work at the firm and promotion opportunities.
What if the way a firm communicates with clients is far from standardized?
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‘Twas the night before holiday vacation, and all through the law firm, not a body was stirring — except for you, that dedicated marketing director finalizing next year’s budget.
OK, maybe you’re also watching for price drops on Amazon. ‘Tis the season, after all.
Since you likely bought, wrapped and sent all the firm’s client gifts, plus dreamed up an awesome holiday e-card, isn’t it time to treat yourself a bit?
With that in mind, we’ve compiled the ultimate holiday gift guide for legal marketers. There’s something on this list for everyone — and you might want to share it on your social media so colleagues and loved ones see it in case they’re at a loss for what to buy you.
Of course, printing off copies and “accidentally” leaving them lying around is also acceptable. Just as long as you circle your top choices in red ink.
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If your company or firm’s marketing team needs a little extra help, or you’re starting from scratch and want to build brand awareness and credibility for your business, hiring a marketing and public relations agency can be a game-changer.
Maybe you’ve already decided to hire an agency and have begun your search, but how do you find one that is right for your firm? Instead of turning to a jack of all trades who reinvents the wheel with every new client, consider hiring an industry specialist agency.
This kind of agency (you may already know one!) focuses on one or a few particular sectors, such as the architecture, engineering and construction (AEC) industry (we work with legal clients, too). Because these agencies typically represent clients in only a few focused industries, they offer a level of insider knowledge and experience compared to one representing a grab bag of clients with various needs and nuances.
So, what are the benefits?
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In the legal profession, diversity, equity and inclusion (DEI) have become crucial focal points for organizations striving to create a more equitable and representative environment. One prominent initiative attracting the participation of more and more firms is the Mansfield Rule Certification, created by Diversity Lab.
Named after Arabella Mansfield, the first woman admitted to the practice of law in the United States in 1869, this certification program aims to promote diversity and inclusion by ensuring equal opportunities for underrepresented groups in leadership positions within law firms and legal departments. More specifically, it measures whether law firms have affirmatively considered at least 30% women, lawyers of color, LGBTQ+ lawyers, and lawyers with disabilities for leadership and governance roles, equity partner promotions, formal client pitch opportunities and senior lateral positions.
The first cohort in 2017 involved 35 American law firms. As of this year, there are now more than 300 Mansfield-certified firms in Canada, the United Kingdom and the United States, as well as more than 80 legal departments.
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When I was working at a television station, the first question the news director would ask after a reporter came in with a juicy story was, “Is it exclusive?”
She wanted to know if her station was the only place viewers could find the story or if they would at least be the first to break the news. In a time when just about everyone has 24/7 access to information at their fingertips, regardless of when the 5 o’clock newscast airs, media outlets are looking for any edge they can get over their competitors.
For PR purposes, exclusives can help you squeeze all of the “juice” you can get out of a story and make sure it’s placed with an outlet that will give it the coverage you think it deserves.
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