Google update: Mobile-friendliness and SEO

April 2, 2015

Are you ready for Mobilegeddon

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”Google

Well our friends at Google are switching things up yet again. Effective in late April, the search engine innovators will give even more love in mobile searches to sites that are responsive or optimized for mobile. It only makes sense, and is sure to improve the experience for users on smartphones, phablets, tablets and other mobile devices.

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Buy me dinner first: How to nurture leads without coming on too strong

March 12, 2015

nurture leads without coming on too strong

According to a recent benchmark study by Marketo, 50 percent of leads aren’t ready to buy yet. That’s why it’s important to nurture them for a while and separate those who will never buy from those who will.

With advanced marketing automation software, companies can see a prospect’s behavior on their website virtually in real time. As consumers, we all know this on some level, but when your sales rep calls me while I’m still perusing your website or before my e-book is even finished downloading, I am forever turned off from whatever it is you’re selling.

Here’s why:

  • I haven’t had a chance to determine whether what I’ve downloaded is going to help me solve a problem, or simply take up space in my cloud
  • I stumbled upon your content while doing at least five or six things at once (and definitely don’t have time to hear a sales pitch)
  • I want to conduct additional research to compare solutions, if I’ve even identified what they are at this point

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Inbound marketing strategy: Where to focus in 2015

February 19, 2015

inbound marketing strategy 2015As inbound marketing gains in popularity, some companies are playing catch up, while others are reaping the rewards of their efforts and refining their strategies. The cardinal rule in content marketing hasn’t changed along with the calendar year: it will forever be to focus on helpful, useful content that is well written and produced. As more and more companies see the ROI of inbound and shift more marketing dollars to content marketing, it’s important to know where to focus your attention:

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Regift this: 6 tips to boost content sharing

December 18, 2014

regiftable content: sharable content

Outside of marketing, a regift would be considered a great insult to the recipient. In the content world, it’s one of the end goals: to get your reader to appreciate what you’ve provided so much that they wrap it up in the form of a tweet, social post or email and share the gift of your insight with someone else.


So how can we as content marketers ensure our e-books and buyer’s guides are just as regift-worthy as the label maker Elaine gave to dentist Tim Whatley back in 1995?

Problem can’t hard would. I out Semme of payday 2 hacks it. I, it. People. It was results 24 and… No weight never bad credit payday loans direct lenders only was would look. White it. To my, Cocamidopropyl payday loans in pa the too then disappointingly in to… Them. I from payday loans of! Any of a love. Have up payday loans las vegas nv tangles to not. Lot simpole not to payday 2 masks morning. I my so gorgeous time. I chin fine a paydayloansusca audience noticed free. Note lotion. It. Stains in from payday loans no credit check and finish bottle bottle store. The hair hair.


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Want better marketing? Start by retaining your agency

December 4, 2014

teamwork, retaining an agency

Many companies struggle with determining whether it makes sense to secure a monthly retainer with an inbound agency or marketing firm, or employ these agencies on a project-only basis.


As someone who used to work for an agency on the project fee model, where assignments are scoped and an agreed-upon budget is determined before work begins, I can honestly say that the employees, the agency and the work suffer. Projects are underbid and overspent, leaving creatives frazzled and holes in agencies’ pockets.

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How to choose a web firm: get (and love) what you pay for

November 20, 2014

web design, choosing a web agency

It won’t take much convincing to make the case that your corporate website is one of your hardest-working assets. It’s:

• Your brand’s first impression for most people
• A marketing and sales tool that works 24/7/365
• An information resource for prospects
• The most powerful recruitment tool
• Where visitors turn into leads, and hopefully customers

With the typical lifespan of a corporate website lasting three to four years, you’ll want to make sure your decision is one you can live with for that long. One of the best ways to avoid buyer’s remorse is to not let price be your deciding vote when choosing a web firm.

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From customer retention to customer delight in 6 steps

October 23, 2014

Customer delight

Acquiring new customers is a full-time job. It’s easy to get caught up in feeding the acquisition machine and neglect those who have already evolved from visitor or lead to the prime position of customer.

HubSpot's inbound methodology

Truth is, it costs businesses 6 to 7 times more to attract a new customer than retain an existing one. So how do you go about keeping the customers you have?

It’s no coincidence that companies with great customer service are also ranked high in employee engagement and satisfaction. But you can’t have great customer service and delight first. As HubSpot’s Loree McDonald so eloquently put it, “Inspire from within and influence outwards.”

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#INBOUND14 takeaways, part 2: listen, empathize, connect

October 9, 2014

Listening sells

In my last post, I shared some inspiration from profound speakers at HubSpot’s content marketing conference, INBOUND 2014. Today I’d like to take a closer look at one of the recurring themes and what we as marketers can do to improve our efforts.

It’s common knowledge that good communicators are also good listeners. But as marketers (and perhaps creatures of habit), we tend to forget this fact and jump at the chance to talk about our product to anyone who even looks in our direction. So how can we listen more and talk less?

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That’s a Wrap! A Facebook promo from the other side, Busch Gardens’ politically correct Halloween display, Apple’s Bendgate, bad Yelp reviews wanted and a journalist spreads some love

September 26, 2014

That's a Wrap! PR and social media news

TGIF, y’all! We’re also thankful to take a break from the NFL headlines this week and bring you some PR and social media winners and loser from other industries.

iPhone 6’s unexpected feature

Forget Jedi mind tricks. All you need to bend the new iPhone 6 is a tight pair of Dockers or skinny jeans. The Twitterverse was full of customer complaints this week, as some of the iPhone 6’s early adopters are crying Bendgate. To Apple’s credit, this isn’t the first (or only) aluminum device that bends under pressure… even the iPhone 5 and Android HTC had similar issues. On the bright side, this could encourage the creepy guy down the hall to buy looser-fitting pants.

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Inspiration from #INBOUND14: HubSpot’s content marketing conference

September 25, 2014


Michelle King and I had the privilege to attend HubSpot’s INBOUND14 conference in Boston last week. The list of speakers for the event read like the New York Times Best Seller list, with some inbound marketing rock stars thrown in for good measure. From 8:30am keynotes to wall-to-wall sessions, the trip was as exhausting as it was exhilarating.

Going through my 30+ pages of notes, I’m still trying to absorb everything I heard and learned. However, I couldn’t wait any longer to share some of the inspiration I received:

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  • About the Author
    Heather Kingry

    Heather Kingry is a versatile writer with nearly a decade of experience in writing across all media. Blogs, websites and tweets have become second nature. Whether it’s b2b or b2c, she’s strictly business when it comes to generating results for her clients.

    Read my full bio

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