AEC firms: Why 2017 is the year to kick your content marketing into high gear

February 21, 2017

Why 2017 is the year to kick your content into high gear

Alright, we’re more than a month into this brave new world we’re calling 2017. So how are those resolutions coming?

Maybe you’re crushing that 5K training plan (good for you!), or perhaps you decided a world without fried chicken taco shells isn’t a world you want to live in (you do you, friend). Or maybe the whole New Year’s resolution thing is too mainstream for you. That’s cool, too.

Regardless of where you stand, there’s a conversation we need to have that’s bigger than a simple resolution.

See, a resolution is a choice to do aufblasbare wasserrutschen kaufen something, but when it comes to the AEC industry, content marketing isn’t really a choice anymore — if you want your business to boom, at least.

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Manufacturing marketing: It’s time for a winning blueprint [e-book]

February 9, 2017

Manufacturing marketing: it's time for a winning blueprint

Takeaways from HubSpot’s latest e-book, Constructing a Winning Blueprint in 2017  

 

New year, new budget. And if you’re like me, that new diet is already long gone. So, how about a new (or at least improved) marketing strategy?

While old habits die hard in industries like hüpfburg kinder kaufen manufacturing, now is a great time to change those ineffective sales and marketing ways with a little help from your friends. 

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4 AEC industry lessons from HubSpot’s INBOUND conference

November 14, 2016

4 AEC industry lessons from HubSpot’s INBOUND conference

Friday morning I was listening to Alec Baldwin live (yes, he did a few Trump impersonation bits). The day before I watched Randi Zuckerberg interview Anna Kendrick. Why such a star-studded week? I attended HubSpot’s annual INBOUND conference in Boston. It’s the third year I’ve gone, and the second that I’ve brought my team. A few other people were there, too — a staggering 19,000 people from 92 countries hobnobbed with Baldwin, Kendrick et al.

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Stop wasting your money with HubSpot

June 21, 2016

4 ways you’re flushing money on your marketing automation software by not being strategic.

Stop wasting your money with HubSpot

Not quite as old as the chicken or egg, but the debate has been going on for years. Is marketing automation software worth the cost, or could you get away with using something cheaper? Well, the answer isn’t as cut and dry as you’d hope. (And it can’t be found in a pretty infographic or price comparison chart.)

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Lead gen vs. demand gen: Stop generating confusion

April 12, 2016

Lead gen vs. demand gen

There’s nothing worse than getting someone’s name wrong. And depending on when that offense occurs, catastrophe can take place. That being said, are you using “demand generation” when “lead generation” is what you really mean? If so, your marketing efforts could face catastrophe, too.

Lead gen and demand gen may be sisters from other misters, but they are not one in the same. With proper planning, they can complement each other. But you’ll need to pick a team for each tactic you use — one piece of content can’t achieve both demand gen and lead gen goals.

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8 imminent content marketing trends you can’t ignore in 2016

January 14, 2016

8 imminent content marketing trends you can’t ignore in 2016

2016 is here with lots of ch-ch-ch-ch-changes to offer (R.I.P. David Bowie). Yes, we’ll be getting a new president, but our industry will also be accelerating like your uncle’s new Tesla. Luckily for me, some of the top content marketing blogs have already done the hard work of tracking down industry idols (e.g. Ann Handley; Sonia Simone) to ask their predictions for this coming year. And though they may have not been able to predict the name of Kimye’s baby like this guy,

8 imminent content marketing trends you can’t ignore in 2016

I’m feeling pretty confident that these industry gurus will be pretty spot-on with their forecasts.

Let’s get trendy

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Getting started with LinkedIn Sponsored Updates

February 2, 2015

Screen Shot 2015-02-02 at 1.26.33 PM

The numbers aren’t out quite yet, but Super Bowl XLIX is estimated to have the highest overnight rating in Super Bowl history, with many of the millions tuning in just for the ads. It makes you wonder if that $4.5 million for 30 seconds is worth it. From a tearjerker about a lost puppy to a sobering ad about preventing child death, water coolers have surely been buzzing with Monday morning quarterbacks and ad critics alike.

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