There’s nothing worse than getting someone’s name wrong. And depending on when that offense occurs, catastrophe can take place. That being said, are you using “demand generation” when “lead generation” is what you really mean? If so, your marketing efforts could face catastrophe, too.
Lead gen and demand gen may be sisters from other misters, but they are not one in the same. With proper planning, they can complement each other. But you’ll need to pick a team for each tactic you use — one piece of content can’t achieve both demand gen and lead gen goals.
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