16
Dec

B2B and video: A match made in ROI heaven

December 16, 2016
by: in B2B , Marketing strategy , Content marketing , Video marketing , Architecture, Engineering and Construction No comments  

Reputation Ink’s exclusive interview with Ed Heil of StoryTeller Media + CommunicationsB2B and video: A match made in ROI heaven

Content may be king, but video has taken the crown for queen.

Don’t believe me? Casually scroll through your Facebook feed. Check out a competitor’s website. Sign up to receive INKsights email newsletters from your favorite agency.

In November, the Rep Ink team dug out our gloves and scarves and headed to Boston for HubSpot’s INBOUND conference. There, our team interviewed Ed Heil, Owner of StoryTeller Media + Communications. We wanted to learn from Ed why B2B companies should be using video, and how to do so effectively and strategically.

When it comes to marketing, B2B companies don’t have the luxury of playing to impulse and low-commitment buys like B2Cs can. What do you do if you aren’t selling cookies, but rather production equipment to cookie manufacturers?

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07
Oct

Rep Ink on Screen: 3 lessons for creating video from scratch

October 7, 2016
by: in B2B , Video marketing , Architecture, Engineering and Construction No comments  

Rep Ink on Screen: 3 Lessons for Creating Video From Scratch

Everyone goes into content marketing and PR for the same reason — the fame. The promise of making viral videos that propel your business forward and hinder innocent trips to the grocery store as we are hounded by fans.

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27
Jul

What B2B marketers must know about SEO: the basics

July 27, 2016
by: in B2B , Content marketing No comments  

How to deliver content that Google (and your prospects) love

What B2B marketers must know about SEO: the basics

Newsflash: Writing great content is NOT enough in the world of search engine optimization (SEO).

Wait. Pump the brakes!

Have we not been told forever to raise our right hands and proudly swear to produce great content and the rest would follow?

In the good ol’ days, marketers could develop a thoughtful editorial calendar, produce topical blogs and promote an e-book that solved prospects’ pain points and consider it a job well done. Case closed.

But SEO has changed the content marketing landscape. If you want the right people to find your content at the right time, implementing SEO best practices is a must.

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05
May

3 ways the Jacksonville Sheriff builds bridges with social media

May 5, 2016
by: in B2B , Marketing strategy , Content marketing , Public relations No comments  

3 Ways the Jacksonville Sheriff Builds Bridges With Social Media

We’ve all done it.

Dinner is simmering on the stove and, hey, I have a few minutes to kill. Let me just give social media a quick scan.

Then, before we know it we’ve watched three Tasty videos, an adorable (but worrisome) clip of dogs playing with a bear and received some life motivation from a pre-kindergartener. BAM.

Dinner burns and we find ourselves scraping burnt pasta from the bottom of our cast-iron pot, and eating Nutella out of the jar. Again.

Good content does that. It grabs ya and pulls ya in and makes ya want more.

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  • About the Author
    Shelby Gambrell

    Shelby loves to take a busy client brief, untangle any knots and create an action plan. During her tenure at Reputation Ink, she’s overseen complete overhauls of client websites, new brand releases and other large-scale, multi-pronged initiatives. If you ever need to know the status of a project or a projected turnaround time, Shelby is the Rep Ink’er to contact.

    Read my full bio or connect with me on LinkedIn.

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