7 lessons I learned in my first four years of business (and a few extra tips)
Last week, Reputation Ink celebrated its fourth year in business. I founded the agency in June 2011 working out of my home with one large client (who we still work with), and in the last four years, we’ve grown to include over 20 clients (including many large, global corporations), six full-time employees, several freelance writers we have established relationships with, and a group of specialist agency partners we collaborate with for technical and creative support.
We have more growth ahead of us, but I’m incredibly proud of what we’ve accomplished so far. I thought I would mark our anniversary by sharing what I’ve learned about marketing and growing a professional services business over the past four years.
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