Happy Earth Month!
One of the best ways to recycle your firm’s greatest hits into various forms of content is to submit for legal awards. These submissions provide a great opportunity to mindfully curate all the reasons why your firm is the best.
While we keep an eye on legal awards all year long, below are a few of our favorites for this month:
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Legalweek. ILTACON. American Bar Association (ABA) section seminars. Sector-specific conferences.
These eclectic events share two things in common: potential clients in attendance and invaluable speaking opportunities to reach them.
Leaders and professionals should consider joining the legal speaking circuit to amp up their profile and build their clientele. After all, speaking engagements are more than just additional CV bullets; they demonstrate authority and expertise to prospects.
However, lawyers and business leaders cannot expect panel invites based on reputation alone (unless they are U.S. Supreme Court justices or Fortune 500 CEOs). The average professional plebian can avoid the submission slush pile by approaching conference season like litigators: building a robust case with strong evidence of prior engagements and accomplishments.
Fortunately, a competitive submission does not need to feature a laundry list of prior speaking engagements — or any at all! What matters more is whether a speaker candidate made an effort to establish their expertise. Establishing third-party credibility through article writing, podcast appearances, smaller speaking engagements and more can give organizers the confidence and social proof they need to gamble on accomplished professionals with valuable insights.
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Mid-March can be a time when luck is top of mind.
And while we love a found penny and the random four-leaf clover, we see time and again how law firms never luck into coverage. Instead, they proactively seek out opportunities, and we have the best ones for you this month:
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Congratulations! You’ve successfully implemented an email marketing strategy to connect with your clients and prospects. Email marketing is a potent tool for getting a high return on your marketing investment.
But, wait!
Just a day after hitting ‘send,’ you receive that dreaded message: “So-and-so didn’t receive the email; it went to spam.” Even worse? Your supervisor got the email in their spam folder, causing some pointed questions about just why you’ve been spending time on this.
Don’t panic just yet.
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Roses are red,
Violets are blue.
Your attorneys want recognition,
And we want that for them too!
Okay. Writing holiday poems may not be our strong suit.
But you know what is? Helping our legal clients find the award programs best suited for their expertise and goals.
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Using video in your marketing strategy stacks the odds in your favor — and research proves it!
Multiple studies into buyer behavior demonstrate that people like to see companies use video. It helps them digest information faster and builds brand credibility and authenticity, translating to ROI at a much faster pace. Plus, 91% of businesses are already using video in their marketing strategy, according to one report.
So whether you are an architecture, engineering and construction (AEC) firm encouraging your employees to grab more footage in the field or a law firm looking to demonstrate thought leadership with video content, it’s time to jump on the bandwagon, friends!
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If you subscribe to our newsletter, then you know that we already bring you the latest and greatest award opportunities to showcase your firm’s expertise and accomplishments. But what happens when you win an award? You want everyone to know (particularly potential clients and recruits), but you might not know where to start when promoting it. Here’s how you can toot your own horn without getting slapped with a lawsuit of your own.
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Law firms are known for the diverse minds and unique perspectives they bring to the table for clients. These qualities can be beneficial when developing legal strategies heading into a case or transaction. But that approach does not always lend itself well to law firm PR and content marketing.
Consider the potential ethics issues that might arise if lawyers don’t have specific client approval to pursue PR on a particular matter.
Imagine how recruiting could suffer if partners and associates share very different views about what it’s like to work at the firm and promotion opportunities.
What if the way a firm communicates with clients is far from standardized?
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‘Twas the night before holiday vacation, and all through the law firm, not a body was stirring — except for you, that dedicated marketing director finalizing next year’s budget.
OK, maybe you’re also watching for price drops on Amazon. ‘Tis the season, after all.
Since you likely bought, wrapped and sent all the firm’s client gifts, plus dreamed up an awesome holiday e-card, isn’t it time to treat yourself a bit?
With that in mind, we’ve compiled the ultimate holiday gift guide for legal marketers. There’s something on this list for everyone — and you might want to share it on your social media so colleagues and loved ones see it in case they’re at a loss for what to buy you.
Of course, printing off copies and “accidentally” leaving them lying around is also acceptable. Just as long as you circle your top choices in red ink.
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I love a good podcast. The ones that make me feel like the host and guest are standing in the same room are instant favorites — doesn’t matter what genre it is.
Personal entertainment aside, they’re also a fantastic business opportunity for B2B companies. Not only does running a podcast enable you to build brand awareness while creating content for your business and your guest’s, it’s also a great way to build relationships and have meaningful conversations with industry leaders and potential prospects.
But how do you do good podcasting?
I didn’t think this question would be so hard to answer when I first started producing our agency’s podcast, “Spill the Ink.” After all, I’m an avid consumer of plenty of great podcasts and have a background in production and storytelling as a former TV journalist. Why wouldn’t it be easy? While a lot of my skills were transferable, I had to come to terms with the fact that podcasts are unique pieces of content that require their own skillset.
In my opinion, one of the most important skills you can develop is learning how to conduct an interview. I won’t lie and say that this isn’t going to take a lot of trial and error. But I can at least help get you started on the basics.
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