Legal marketing ethics: How specific can a law firm get with targeted social media advertising?

February 10, 2020

Legal marketing ethics: How specific can a law firm get with targeted social media advertising?

Law firm advertising and social media. These two subjects are complicated enough on their own, not to mention when you put them together.

Unlike radio ads and the Yellow Pages of yesteryear, today’s social media platforms allow marketers to appeal to users in a more targeted and personal way than ever before.

But how much is too much? And where does that leave law firms?

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What is influencer marketing? (And why B2B companies should care)

January 6, 2017

Reputation Ink’s exclusive interview with Promise Phelon of TapInfluence

What is influencer marketing? (And why B2B companies should care)

Consumers today are smart.

Yes, regardless of what many YouTube “fail” videos may imply about the intelligence of the human race, people are in fact pretty savvy — and they’re not easily swayed by old-school marketing tactics. In fact, research shows consumers value customer reviews and peer recommendations over traditional advertising more than ever. Why? Because they value authenticity.

But can brands be authentic? Sure. There are plenty of good examples of this, but influencers can provide a human extension of your brand. They can connect your business to customers in a unique way.

Enter: influencer marketing.

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3 ways the Jacksonville Sheriff builds bridges with social media

May 5, 2016

3 Ways the Jacksonville Sheriff Builds Bridges With Social Media

We’ve all done it.

Dinner is simmering on the stove and, hey, I have a few minutes to kill. Let me just give social media a quick scan.

Then, before we know it we’ve watched three Tasty videos, an adorable (but worrisome) clip of dogs playing with a bear and received some life motivation from a pre-kindergartener. BAM.

Dinner burns and we find ourselves scraping burnt pasta from the bottom of our cast-iron pot, and eating Nutella out of the jar. Again.

Good content does that. It grabs ya and pulls ya in and makes ya want more.

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What Elf on the Shelf can teach us about content shelf life

December 14, 2015

What Elf on the Shelf can teach us about content shelf life

What’s in an elf?

I remember my first encounter with Elf on the Shelf: I was babysitting a pair of siblings who in no way got along. The destructive duo had this ugly felt elf who giochi gonfiabili changed positions every night, but they weren’t allowed to touch him, or else his magic would be ruined. If they acted up, the elf would tattle to Santa and they would be put on the naughty list. It was the dumbest thing I’ve ever heard — but they believed it.

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Social media stocking stuffer: tips for managing your company accounts

December 16, 2014

social media stocking stufferWhat’s my secret to being the coolest Santa? Pinterest. I click over to the giftee’s Pinterest page, scope out their pins and then I buy one of said pins. I’m jolly because it’s quick and easy; they’re merry and bright because they don’t have to fake a smile and shove their way through the Wal-Mart returns line.

While I’m in the spirit of giving, I’ll be straight up. I’m not going to all of your Pinterest pages to shower you with gifts. What will I give you? A social media stocking stuffer with helpful tips and tricks I’ve learned from managing business accounts.

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That’s a Wrap! Google’s autocomplete headache, PR firms freeze out climate change skeptics, John Oliver skewers native advertising, Nine West steps in it, B&B’s bad bridal policy

August 8, 2014

As wild weather bombards parts of the nation, it’s time for Reputation Ink’s round-up of the week’s wildest stories in PR, marketing and social media. Which companies and tactics weathered the storm? You be the judge:

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