September AEC firm rankings, lists, awards and PR opportunities

September 16, 2024

Thank goodness we made it to autumn! (She says while watching the thermostat hit 88 degrees.)

I think we can all agree that the end of Q3 is when things start sprinting toward the new year. All of a sudden we’re developing 2025 budgets, planning conference attendance and ironing out new goals.

If more ink for your architecture, engineering and construction firm sits on the top of your goals for 2024 and 2025, we’re happy to help. We keep an eye on all things AEC, and below are the opportunities we believe to be worth your time.

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August AEC firm rankings, lists, awards and PR opportunities

August 12, 2024

Would you believe me if I said that we are fully in back-to-school mode over here?

I almost don’t believe it myself (she says while panting through 104 degrees of humid heat), but the school supply receipt says otherwise.

Fresh pencils and untarnished highlighters are a great reminder of how delightful a fresh start can be. Even if this year’s editorial calendars have gotten away from you and your architecture, engineering and construction (AEC) firm, it’s never too late to review the opportunities that highlight your strengths.

Below are Rep Ink’s favorite PR opportunities this month for our AEC clients:

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How to prepare for a broadcast interview (even when you’re dreading it)

July 26, 2024

“This isn’t going to be on TV, is it?”

I can’t count the number of times I heard that question from someone I was about to interview — even though I was holding my clearly branded TV news microphone up to their face and my photojournalist colleague was pointing a professional-quality video camera lens at them. Sometimes I felt like saying, “Um, yeah. What else would we be doing here?” (But I didn’t.)

It speaks to some people’s deep-seated, all-encompassing fear of speaking in front of the camera (or a webcam or a podcast microphone). I’m here to tell you: you can do it — even if you don’t think you can at first. As a former broadcast news anchor and reporter with two decades of experience, I’ve got some thoughts on how to make that dreaded on-cam interview easier for yourself.

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July AEC firm rankings, lists, awards and PR opportunities

July 12, 2024

In my neck of the woods, it is back-to-school season. 

I know!

This heat begs for pool days and popsicles. But alas.

I’ve always loved back-to-school vibes. The freshly sharpened pencils, the rainbow of highlighters, the color-coded binders standing at attention. It’s no wonder that, in adulthood, I found my way to a role that allows me to treat each month as a fresh start.

At Rep Ink, we keep monthly tabs on the brightest opportunities we think are worth your architecture, engineering and construction firm’s time. And while things tend to slow down in the summer, rest assured that we will continue to send all relevant awards and rankings your way. 

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Maximizing visibility and impact: how to effectively promote your AEC firm’s projects

July 9, 2024

Effectively showcasing your architecture, engineering, and construction firm’s projects is essential for attracting clients, skilled project partners, and top talent. But no one likes a show pony. If you’re going to draw attention to yourself, it better be worth it, and you need to know how to capitalize on your audience’s curiosity in a way that leads to new business opportunities.

From innovative designs to sustainable solutions, each project represents your firm’s expertise and creativity. However, promoting these projects requires a strategic approach to ensure maximum visibility and impact. After all, you don’t want to spam potential clients with fluff. 

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June AEC firm rankings, lists, awards and PR opportunities

June 13, 2024

The temperature isn’t the only thing rising these days.

Many of our architecture, engineering and construction (AEC) clients are experiencing busy seasons. Whether your team is working to attract talent, generate proposals or pursue new business opportunities, it can feel like proactive PR efforts are something you just don’t have time for.

We know someone who can help (gentle wink).

Below are a few proactive initiatives we keep our eyes on year over year. We know your inbox is filled with promises of fame and fortune by pay-to-play options, but these are the few we think are worth your valuable time this month:

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Interacting with reporters at conferences: a guide for legal and AEC professionals

June 5, 2024

With your program in hand and trusty lanyard around your neck, you’ve exchanged business cards and enthusiastically nodded along to the keynote speaker’s most compelling points. You’ve nibbled the finger sandwiches, raided the coffee carafes and spent an obscene amount of time looking for “Ballroom 3F.” Hopefully, you’ve also remembered to bring a good jacket for those frigid caverns they call meeting rooms. 

But there’s one other thing you might have overlooked.

You know those writer types who report on the issues and trends affecting your industry? Maybe they’ve even covered your firm before. Well, conferences are a fantastic place to spot them out in the wild. 

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May AEC firm rankings, lists, awards and PR opportunities

May 14, 2024

Q2 is halfway over. I know!

Historically, this is the time of year when we get a bit more breathing room. The start of summer is often when things slow down a little…

Not this year!

When things are very busy, it may feel too overwhelming for your architecture, engineering and construction (AEC) firm to seek out proactive PR opportunities.

No fear! We are here with the strongest opportunities for AEC firms to get the most mileage from their time spent on submissions. Here are a few of our favorites:

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Social media video matters: why and how to do it at your AEC firm (with examples)

April 30, 2024

For better or worse, today’s marketers need to keep the beast we call “Social Media” well-fed. The problem is that the beast’s palette keeps changing.

What’s the optimal post time on each platform? How many posts should I make per week? How is my audience responding? Why are impressions down? Oh wait, they’re up again. Feed? Threads? Stories? Reels? Shorts? Hashtags? What do you mean Congress wants to ban TikTok?!

If you want to keep the social media algorithm happy — and more importantly, your audience engaged — you should consider working video into your strategy.

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March AEC firm rankings, lists, awards and PR opportunities

March 13, 2024

Mid-March can be a time when luck is top of mind. 

And while we love a found penny and the random four-leaf clover, we see time and again how architecture, engineering and construction firms never luck into coverage. Instead, they proactively seek out opportunities, and we have the best ones for you this month:

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