B2B and video: A match made in ROI heaven

December 16, 2016

Reputation Ink’s exclusive interview with Ed Heil of StoryTeller Media + CommunicationsB2B and video: A match made in ROI heaven

Content may be king, but video has taken the crown for queen.

Don’t believe me? Casually scroll through your Facebook feed. Check out a competitor’s website. Sign up to receive INKsights email newsletters from your favorite agency.

In November, the Rep Ink team dug out our gloves and scarves and headed to Boston for HubSpot’s INBOUND conference. There, our team interviewed Ed Heil, Owner of StoryTeller Media + Communications. We wanted to learn from Ed why B2B companies should be using video, and how to do so effectively and strategically.

When it comes to marketing, B2B companies don’t have the luxury of playing to impulse and low-commitment buys like B2Cs can. What do you do if you aren’t selling cookies, but rather production equipment to cookie manufacturers?

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Go big with your tone & get right swipes from the right prospects

November 12, 2015

Go big with your tone & get right swipes from the right prospects

In my last INKsights post, I encouraged readers to grow a pair and get vulnerable. Today, I’m urging them to use said pair to stand out in a sea of mediocrity. Sorry, not sorry for the running theme.

Speaking of not sorry, I know y’all are all INBOUNDed out by now, but we still have more great takeaways to share from HubSpot’s annual conference. Here are a few from an all-time fave, MarketingProfs’ Ann Handley. Her session titled “Bigger, Braver and Bolder” was jam-packed with nuggets so awesome they helped me forget about my aching head and stomach on the last day of the conference (open bars are always a good idea in the moment). 

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How to create content to fuel a zombie’s appetite

November 5, 2015

Zombie post

The Walking Dead

I love AMC’s “The Walking Dead.”

After being hesitant about its gruesome content and the strangeness of zombie subculture for all of these years, I finally gave in after multiple “normal” people told me it was worth the watch. I got hooked on it just this year, making sure to catch up to the current season with plenty of Netflix binge sessions.

Part of what makes #TWD such a successful gonfiabile percorso ad ostacoli show (other than its overabundance of gory zombie attacks, as some may argue) is the storyline. And good stories, zombie survival-themed or otherwise, make the experience great. And worth live-tweeting.

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Simple is Better: How plain language benefits your content

November 2, 2015

Simple is Better: How plain language benefits your content

OK, so I’m pretty new to content marketing. As of this week, I’ve got a little over one full month of on-the-job experience under my belt, and I’m well aware that I have a long way to go before I can declare myself an actual content marketer. I’ll get there, just bear with me for now.

Like any form of writing, inbound marketing has its own unique flare about it. I’ve found it to be sort of like personal gonfiabili sportivi blogging, but on a professional platform. You pick and choose which topics really interest you, and write about why other people should care about them, too. So, my first impression of inbound marketing is teaching the world about the things you enjoy, which is pretty damn cool.

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How to spin social media into your content spiderweb

October 22, 2015

Leveraging your platforms for engagement AND content promotion

how to spin social media into your content spiderweb

Regardless of its substance, I’m unwilling to commit to a podcast or audiobook unless the host’s voice is completely captivating. You gonfiabili per bambini know, a voice that makes you want to stop multitasking and just listen. Some voice boxes that rock:

*Note to self: Investigate more podcasters named Sarah/ name future child Sarah to set her up for audible greatness.

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Want better content? Grow a pair and get vulnerable

October 9, 2015

better content: get vulnerable

Great speakers make you feel like their message is pointed directly at you. Having had the pleasure to listen to Dr. Brené Brown’s keynote at HubSpot’s INBOUND15 conference this year had that effect on me. If you don’t know who she is (how did I miss this genius with three New York Times best sellers right now?!?), she gave one of the most viewed TED Talks, changed lives, and is well on her way to changing


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RAMP up your brand with curiosity

October 1, 2015

It may have killed the cat, but it could save your brand

RAMP up your brand with curiosity

INBOUND track star

I started my new agency life with the largest gathering of marketing professionals at HubSpot’s INBOUND conference. INBOUND was an incredible pre-first-day-of-new-agency-job training experience. Between riding in Ubers around Boston and sitting through Amy Schumer’s comedy act together, I got acclimated to my new team pretty quickly.

Other than learning my PR for sprinting to the next popular session (coming in hot at 6:03.23), my favorite part of INBOUND was learning from the kings and queens of marketing themselves. King marketer Rohit Bhargava particularly stood out to me.

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Showcasing Your Shortcomings: How transparency makes your marketing stronger

September 24, 2015

Don’t just mention your weaknesses, lead with them

Showcasing Your Shortcomings: how transparency makes your marketing stronger

Round two of the Republican Party debates ensued last week, meaning the run to the 2016 presidential election is well under way. If you carved out a few hours of your life to listen to it, I commend you, I really do.

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Because you probably found it more like a poorly put-together reality TV show than an official political debate.

Amazingly enough, the debates do offer some beneficial material for content marketers – a lesson on exactly what NOT to do.

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Why #GIRLBOSS interview missed the mark (and the message)

September 17, 2015

INKsights from #INBOUND15

Why #GIRLBOSS interview missed the mark (and the message)

Writing. Strategizing. Creating. Pumpkin spiced lattes (finally).

As my professional career chugs along, I continue to gain a greater understanding of what truly energizes me day in, and day out. Female empowerment—that’s emerged as another biggie for me. Following the stories of women who’ve rocked the business world inspires me, it motivates me. It’s something I’ve loved about walking into the doors of Reputation Ink every day.

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