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Social media video matters: why and how to do it at your AEC firm (with examples)

April 30, 2024

For better or worse, today’s marketers need to keep the beast we call “Social Media” well-fed. The problem is that the beast’s palette keeps changing.

What’s the optimal post time on each platform? How many posts should I make per week? How is my audience responding? Why are impressions down? Oh wait, they’re up again. Feed? Threads? Stories? Reels? Shorts? Hashtags? What do you mean Congress wants to ban TikTok?!

If you want to keep the social media algorithm happy — and more importantly, your audience engaged — you should consider working video into your strategy.

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April AEC firm rankings, lists, awards and PR opportunities

April 15, 2024

Happy Earth Month!

Whether you’re building green or repurposing content, April is a good time to think about recycling. 

But how to recycle when you don’t know what you’re starting with?

One of the best ways to have an encyclopedia of knowledge about your firm’s work and past projects is to submit for industry awards. These submissions provide a great opportunity to mindfully curate all the reasons why your firm is top tier.

While we keep an eye on AEC awards all year long, below are a few of our favorites for this month:

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April law firm rankings, lists, awards and PR opportunities

April 15, 2024

Happy Earth Month!

One of the best ways to recycle your firm’s greatest hits into various forms of content is to submit for legal awards. These submissions provide a great opportunity to mindfully curate all the reasons why your firm is the best.

While we keep an eye on legal awards all year long, below are a few of our favorites for this month:

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How AEC firms can craft a winning DBIA awards submission

March 26, 2024

The fields of architecture, engineering and construction (AEC) are incredibly competitive. Securing a bylined article in a reputable industry publication isn’t the only way to capture the attention of your desired clients. The prestige associated with winning certain AEC awards (I know, I know, you don’t do it for the recognition) can also bolster your firm’s reputation. But not all awards are the same.

Clients won’t be won over by a participation prize, much less one you paid for! If you deliver design-build projects and you’re going to invest money in an annual award submission, the Design-Build Institute of America’s national or regional Design-Build Project and Team Awards, similar to the organization’s leadership awards, are a great place to start, as they’re incredibly competitive and highly esteemed. They also recognize a wide scope of projects, from vertical construction to various infrastructure sectors like aviation, water/wastewater and transportation.

Because the DBIA Awards are so competitive, they require a lot of diligence and documentation to verify design-build best practices were used to improve the project outcome, a process the DBIA dubbed “Design-Build Done Right®.” Like high school algebra, it’s not enough to show the end result; you actually have to show your work. I know, I know. I’m full of good news today.

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How to build your speaking strategy before this year’s conference season

March 26, 2024

Legalweek. ILTACON. American Bar Association (ABA) section seminars. Sector-specific conferences. 

These eclectic events share two things in common: potential clients in attendance and invaluable speaking opportunities to reach them.

Leaders and professionals should consider joining the legal speaking circuit to amp up their profile and build their clientele. After all, speaking engagements are more than just additional CV bullets; they demonstrate authority and expertise to prospects.

However, lawyers and business leaders cannot expect panel invites based on reputation alone (unless they are U.S. Supreme Court justices or Fortune 500 CEOs). The average professional plebian can avoid the submission slush pile by approaching conference season like litigators: building a robust case with strong evidence of prior engagements and accomplishments.

Fortunately, a competitive submission does not need to feature a laundry list of prior speaking engagements — or any at all! What matters more is whether a speaker candidate made an effort to establish their expertise. Establishing third-party credibility through article writing, podcast appearances, smaller speaking engagements and more can give organizers the confidence and social proof they need to gamble on accomplished professionals with valuable insights.

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March law firm rankings, lists, awards and PR opportunities

March 13, 2024

Mid-March can be a time when luck is top of mind. 

And while we love a found penny and the random four-leaf clover, we see time and again how law firms never luck into coverage. Instead, they proactively seek out opportunities, and we have the best ones for you this month:

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March AEC firm rankings, lists, awards and PR opportunities

March 13, 2024

Mid-March can be a time when luck is top of mind. 

And while we love a found penny and the random four-leaf clover, we see time and again how architecture, engineering and construction firms never luck into coverage. Instead, they proactively seek out opportunities, and we have the best ones for you this month:

Read more »

 
 

Keeping your emails out of the spam folder

February 27, 2024
Keeping your emails out of the spam folder

Congratulations! You’ve successfully implemented an email marketing strategy to connect with your clients and prospects. Email marketing is a potent tool for getting a high return on your marketing investment. 

But, wait! 

Just a day after hitting ‘send,’ you receive that dreaded message: “So-and-so didn’t receive the email; it went to spam.” Even worse? Your supervisor got the email in their spam folder, causing some pointed questions about just why you’ve been spending time on this.

Don’t panic just yet. 

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February 2024 law firm rankings, lists, awards and PR opportunities

February 16, 2024

Roses are red,

Violets are blue. 

Your attorneys want recognition, 

And we want that for them too!

Okay. Writing holiday poems may not be our strong suit. 

But you know what is? Helping our legal clients find the award programs best suited for their expertise and goals.

Read more »

 
 

February 2024 AEC firm rankings, lists, awards and PR opportunities

February 16, 2024

Roses are red,

Violets are blue. 

Your AEC firm wants recognition, 

And we want that for you too!

Okay. Writing holiday poems may not be our strong suit. 

But you know what is? Helping our clients find the award programs best suited for their expertise and goals.

Read more »

 
 

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