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10
Jul

July law firm rankings, lists, awards and PR opportunities

July 10, 2024
by: in Law , Public relations No comments  

So, this is your inbox? I love it. It’s giving bustling Post Office and whimsical library vibes. But what’s that smell coming from the spam corner?

Anyway. You might recall that I recently accepted the legal PR opportunities emailing baton from my wonderful colleague, Shelby Gambrell. Don’t worry — Shelby still exists and is quite frankly irreplaceable. But as a former managing editor and legal awards judge at ALM with experience leading communications strategies for law firms across the U.S., I’m hoping I can keep you all updated and provide a few useful insights along the way. 

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10
Jul

How to best utilize the Chambers and Partners USA portal for your firm

July 10, 2024
by: in Law , Public relations No comments  

The Chambers and Partners USA Guide is considered one of the most prestigious legal rankings in the country, with a hotly anticipated release every year. You probably are very familiar with going through the complex submissions process — and the joy of seeing that hard work pay off in a top ranking. But did you know there’s a hidden aspect of Chambers you may have ignored that can be your ace in the hole? We’re talking about the Chambers portal. 

Legal marketers and attorneys might have used the Chambers portal in the past as a place to pull badges and view rankings, but there are yet more treasures just waiting for you to check out and leverage in your Chambers process. These include a referee management platform, an analytics section and even a social media image generator. Below are four features you might not know about:

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09
Jul

Maximizing visibility and impact: how to effectively promote your AEC firm’s projects

July 9, 2024
by: in Public relations , Architecture, Engineering and Construction No comments  

Effectively showcasing your architecture, engineering, and construction firm’s projects is essential for attracting clients, skilled project partners, and top talent. But no one likes a show pony. If you’re going to draw attention to yourself, it better be worth it, and you need to know how to capitalize on your audience’s curiosity in a way that leads to new business opportunities.

From innovative designs to sustainable solutions, each project represents your firm’s expertise and creativity. However, promoting these projects requires a strategic approach to ensure maximum visibility and impact. After all, you don’t want to spam potential clients with fluff. 

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13
Jun

June law firm rankings, lists, awards and PR opportunities

June 13, 2024
by: in Law , Public relations No comments  

We have been connecting each month over legal PR opportunities for four years now!

I know. In that time, “House of the Dragon” debuted and then was gone for so long that we forgot about it. I made a human who is now a toddler capable of shouting “I do it!” when putting her footie pajamas on upside down and backwards. And the Rep Ink team has grown.

We’ve welcomed new clients and new team members and new agency dogs. 

Among them is Raychel Lean, who joined the agency this year. Raychel is new(ish) to Rep Ink, but not to the world of legal PR. She served for five years as managing editor for American Lawyer Media’s South Florida publication, the Daily Business Review, where she and her team covered law, real estate and business for an audience of legal professionals. More recently, she led communications programs for clients in South Florida’s legal, financial and insurance sectors. She was also the lead editor for a national team of content marketers focused on law firms. All this to say: We’re elated to have Raychel (and her dog Venus) as part of Reputation Ink.

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13
Jun

June AEC firm rankings, lists, awards and PR opportunities

June 13, 2024
by: in Public relations , Architecture, Engineering and Construction No comments  

The temperature isn’t the only thing rising these days.

Many of our architecture, engineering and construction (AEC) clients are experiencing busy seasons. Whether your team is working to attract talent, generate proposals or pursue new business opportunities, it can feel like proactive PR efforts are something you just don’t have time for.

We know someone who can help (gentle wink).

Below are a few proactive initiatives we keep our eyes on year over year. We know your inbox is filled with promises of fame and fortune by pay-to-play options, but these are the few we think are worth your valuable time this month:

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05
Jun

Interacting with reporters at conferences: a guide for legal and AEC professionals

June 5, 2024
by: in Law , Public relations , Architecture, Engineering and Construction No comments  

With your program in hand and trusty lanyard around your neck, you’ve exchanged business cards and enthusiastically nodded along to the keynote speaker’s most compelling points. You’ve nibbled the finger sandwiches, raided the coffee carafes and spent an obscene amount of time looking for “Ballroom 3F.” Hopefully, you’ve also remembered to bring a good jacket for those frigid caverns they call meeting rooms. 

But there’s one other thing you might have overlooked.

You know those writer types who report on the issues and trends affecting your industry? Maybe they’ve even covered your firm before. Well, conferences are a fantastic place to spot them out in the wild. 

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14
May

May law firm rankings, lists, awards and PR opportunities

May 14, 2024
by: in Law , Public relations No comments  

It’s hard to believe Q2 is halfway over.

Well, kinda hard to believe. If your firm is anything like our clients, this year has been remarkably busy.

And even though legal marketers recognize the importance of legal rankings and awards in generating new business and strengthening relationships, time can sprint past us (right alongside our good intentions).

Below is our curated list of our favorite recognitions. If you only have time to submit for a few this season, we recommend:

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14
May

May AEC firm rankings, lists, awards and PR opportunities

May 14, 2024
by: in Public relations , Architecture, Engineering and Construction No comments  

Q2 is halfway over. I know!

Historically, this is the time of year when we get a bit more breathing room. The start of summer is often when things slow down a little…

Not this year!

When things are very busy, it may feel too overwhelming for your architecture, engineering and construction (AEC) firm to seek out proactive PR opportunities.

No fear! We are here with the strongest opportunities for AEC firms to get the most mileage from their time spent on submissions. Here are a few of our favorites:

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30
Apr

Social media video matters: why and how to do it at your law firm (with examples)

April 30, 2024
by: in Law , Video marketing No comments  

For better or worse, today’s marketers need to keep the beast we call “Social Media” well-fed. The problem is that the beast’s palette keeps changing.

What’s the optimal post time on each platform? How many posts should I make per week? How is my audience responding? Why are impressions down? Oh wait, they’re up again. Feed? Threads? Stories? Reels? Shorts? Hashtags? What do you mean Congress wants to ban TikTok?!

If you want to keep the social media algorithm happy — and more importantly, your audience engaged — you should consider working video into your strategy.

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30
Apr

Social media video matters: why and how to do it at your AEC firm (with examples)

April 30, 2024
by: in Video marketing , Architecture, Engineering and Construction No comments  

For better or worse, today’s marketers need to keep the beast we call “Social Media” well-fed. The problem is that the beast’s palette keeps changing.

What’s the optimal post time on each platform? How many posts should I make per week? How is my audience responding? Why are impressions down? Oh wait, they’re up again. Feed? Threads? Stories? Reels? Shorts? Hashtags? What do you mean Congress wants to ban TikTok?!

If you want to keep the social media algorithm happy — and more importantly, your audience engaged — you should consider working video into your strategy.

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