“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” —Google

Well our friends at Google are switching things up yet again. Effective in late April, the search engine innovators will give even more love in mobile searches to sites that are responsive or optimized for mobile. It only makes sense, and is sure to improve the experience for users on smartphones, phablets, tablets and other mobile devices.

How many times have you heard that no one reads anything longer than a 140-character tweet anymore? That our attention spans are shot due to digital information overload, multi-tasking and multi-channeling? That if you create anything longer than 200 words or 30 seconds no one will pay any attention to it? Soundbites! “Snackable” content! Tweets!

Wrong. Wrong. Wrong. (Well, except for the attention-span thing.)

While technology has certainly changed the way we think and process information, people still desire substantial information. They just consume it differently. In fact, due to the overwhelming glut of content available on the Internet today, Internet users are becoming more discerning about the content they consume, searching and scanning for content that’s worth their attention and time, and engaging more heavily with valuable, lengthy content. And in the online world — where everyone can be a publisher — the way to distinguish yourself is by producing an outstanding piece of substantial content that stands out from the rest.

I churn out content every day—blog posts, magazine articles, press releases, Tweets, LinkedIn updates, the list goes on. This is, of course, not surprising, given that I’m in content marketing.

When sharing knowledge and knowhow in our professional space, we’re constantly dishing about ways you can produce better content: how to create more alluring blog posts, repurpose articles, craft the perfect social media post. But, I’m human, too. And I’m a content consumer. And, honestly, I’m overwhelmed.

Vince Vaughn’s new movie, Unfinished Business, hits theaters today. Co-starring Dave Franco and Tom Wilkerson, the flick features a small-business trip gone wrong. It generated buzz around the Internet earlier this week after Twentieth Century Fox and iStock created a hilarious batch of stock photos starring the Unfinished Business cast. We decided to get in on the fun by using them as a canvas for some content marketing memes. Check them out:

Joining National Peanut Butter Day (and National Wine Day), today marks one of our most beloved quirky holidays. It’s National Grammar Day. And in true, celebratory spirit, we’re giving y’all a gift. (Who said Christmas and birthdays had to have all the fun?) Spread the love by sharing our “Grammar Etiquette 101” infographic below to coworkers, family and perhaps those special Facebook friends who don’t proofread before sharing whatever it is that’s on their minds.