B2B and video: A match made in ROI heaven

December 16, 2016

Reputation Ink’s exclusive interview with Ed Heil of StoryTeller Media + CommunicationsB2B and video: A match made in ROI heaven

Content may be king, but video has taken the crown for queen.

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In November, the Rep Ink team dug out our gloves and scarves and headed to Boston for HubSpot’s INBOUND conference. There, our team interviewed Ed Heil, Owner of StoryTeller Media + Communications. We wanted to learn from Ed why B2B companies should be using video, and how to do so effectively and strategically.

When it comes to marketing, B2B companies don’t have the luxury of playing to impulse and low-commitment buys like B2Cs can. What do you do if you aren’t selling cookies, but rather production equipment to cookie manufacturers?

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Rep Ink on Screen: 3 lessons for creating video from scratch

October 7, 2016

Rep Ink on Screen: 3 Lessons for Creating Video From Scratch

Everyone goes into content marketing and PR for the same reason — the fame. The promise of making viral videos that propel your business forward and hinder innocent trips to the grocery store as we are hounded by fans.

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