How to become a legal public relations star: Be like Jack
Becoming a trusted media source can be an incredible boon for lawyers and other professional services providers such as accountants, architects and management consultants.
The media’s third-party credibility provides nearly the same power as a personal referral — the gold standard in professional services marketing. And, when compounded over and over again (with multiple media appearances), it can even beat personal referrals.
But becoming a media star is no easy task. Yet somehow, some attorneys are always quoted and featured in top media outlets, over and over again. Take Jack, for example.
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