Great news! You or one of your architecture, engineering and construction (AEC) subject matter experts published an article or got quoted in an industry trade magazine, and you want everyone to know — particularly potential clients. So, you post the full text of the article to your company’s website, send it to your email lists and schedule some social media posts that link to it for good measure.
Good marketing, right?
While promoting your media coverage is important (and kudos to you for recognizing that), unfortunately you’ve left yourself open to legal action from the media outlet because you’ve just violated their copyright.
The good news is that there are ways to leverage your media hits while staying on the right side of the law — and in the good books of the media outlets that cover your projects.
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