October AEC firm rankings, lists, awards and PR opportunities

October 14, 2024

There are so many spooky puns sprinting into my brain right now, it’s scary.

Instead of sprinkling fun wordplay all over this intro, let me tell you a real-life haunting tale.

I have been with Reputation Ink for eight years now and I’ve felt real fear in my bones approximately four times. Each of those times has been centered around the thought of, “Did I miss that deadline? No! Maybe? I’m scared to look … WHEW.”

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September AEC firm rankings, lists, awards and PR opportunities

September 16, 2024

Thank goodness we made it to autumn! (She says while watching the thermostat hit 88 degrees.)

I think we can all agree that the end of Q3 is when things start sprinting toward the new year. All of a sudden we’re developing 2025 budgets, planning conference attendance and ironing out new goals.

If more ink for your architecture, engineering and construction firm sits on the top of your goals for 2024 and 2025, we’re happy to help. We keep an eye on all things AEC, and below are the opportunities we believe to be worth your time.

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August AEC firm rankings, lists, awards and PR opportunities

August 12, 2024

Would you believe me if I said that we are fully in back-to-school mode over here?

I almost don’t believe it myself (she says while panting through 104 degrees of humid heat), but the school supply receipt says otherwise.

Fresh pencils and untarnished highlighters are a great reminder of how delightful a fresh start can be. Even if this year’s editorial calendars have gotten away from you and your architecture, engineering and construction (AEC) firm, it’s never too late to review the opportunities that highlight your strengths.

Below are Rep Ink’s favorite PR opportunities this month for our AEC clients:

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July AEC firm rankings, lists, awards and PR opportunities

July 12, 2024

In my neck of the woods, it is back-to-school season. 

I know!

This heat begs for pool days and popsicles. But alas.

I’ve always loved back-to-school vibes. The freshly sharpened pencils, the rainbow of highlighters, the color-coded binders standing at attention. It’s no wonder that, in adulthood, I found my way to a role that allows me to treat each month as a fresh start.

At Rep Ink, we keep monthly tabs on the brightest opportunities we think are worth your architecture, engineering and construction firm’s time. And while things tend to slow down in the summer, rest assured that we will continue to send all relevant awards and rankings your way. 

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Maximizing visibility and impact: how to effectively promote your AEC firm’s projects

July 9, 2024

Effectively showcasing your architecture, engineering, and construction firm’s projects is essential for attracting clients, skilled project partners, and top talent. But no one likes a show pony. If you’re going to draw attention to yourself, it better be worth it, and you need to know how to capitalize on your audience’s curiosity in a way that leads to new business opportunities.

From innovative designs to sustainable solutions, each project represents your firm’s expertise and creativity. However, promoting these projects requires a strategic approach to ensure maximum visibility and impact. After all, you don’t want to spam potential clients with fluff. 

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June AEC firm rankings, lists, awards and PR opportunities

June 13, 2024

The temperature isn’t the only thing rising these days.

Many of our architecture, engineering and construction (AEC) clients are experiencing busy seasons. Whether your team is working to attract talent, generate proposals or pursue new business opportunities, it can feel like proactive PR efforts are something you just don’t have time for.

We know someone who can help (gentle wink).

Below are a few proactive initiatives we keep our eyes on year over year. We know your inbox is filled with promises of fame and fortune by pay-to-play options, but these are the few we think are worth your valuable time this month:

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May law firm rankings, lists, awards and PR opportunities

May 14, 2024

It’s hard to believe Q2 is halfway over.

Well, kinda hard to believe. If your firm is anything like our clients, this year has been remarkably busy.

And even though legal marketers recognize the importance of legal rankings and awards in generating new business and strengthening relationships, time can sprint past us (right alongside our good intentions).

Below is our curated list of our favorite recognitions. If you only have time to submit for a few this season, we recommend:

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How AEC firms can craft a winning DBIA awards submission

March 26, 2024

The fields of architecture, engineering and construction (AEC) are incredibly competitive. Securing a bylined article in a reputable industry publication isn’t the only way to capture the attention of your desired clients. The prestige associated with winning certain AEC awards (I know, I know, you don’t do it for the recognition) can also bolster your firm’s reputation. But not all awards are the same.

Clients won’t be won over by a participation prize, much less one you paid for! If you deliver design-build projects and you’re going to invest money in an annual award submission, the Design-Build Institute of America’s national or regional Design-Build Project and Team Awards, similar to the organization’s leadership awards, are a great place to start, as they’re incredibly competitive and highly esteemed. They also recognize a wide scope of projects, from vertical construction to various infrastructure sectors like aviation, water/wastewater and transportation.

Because the DBIA Awards are so competitive, they require a lot of diligence and documentation to verify design-build best practices were used to improve the project outcome, a process the DBIA dubbed “Design-Build Done Right®.” Like high school algebra, it’s not enough to show the end result; you actually have to show your work. I know, I know. I’m full of good news today.

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How to build your speaking strategy before this year’s conference season

March 26, 2024

Legalweek. ILTACON. American Bar Association (ABA) section seminars. Sector-specific conferences. 

These eclectic events share two things in common: potential clients in attendance and invaluable speaking opportunities to reach them.

Leaders and professionals should consider joining the legal speaking circuit to amp up their profile and build their clientele. After all, speaking engagements are more than just additional CV bullets; they demonstrate authority and expertise to prospects.

However, lawyers and business leaders cannot expect panel invites based on reputation alone (unless they are U.S. Supreme Court justices or Fortune 500 CEOs). The average professional plebian can avoid the submission slush pile by approaching conference season like litigators: building a robust case with strong evidence of prior engagements and accomplishments.

Fortunately, a competitive submission does not need to feature a laundry list of prior speaking engagements — or any at all! What matters more is whether a speaker candidate made an effort to establish their expertise. Establishing third-party credibility through article writing, podcast appearances, smaller speaking engagements and more can give organizers the confidence and social proof they need to gamble on accomplished professionals with valuable insights.

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Media exclusives: how and when to use them

June 29, 2023

Media exclusives: how and when to use them

When I was working at a television station, the first question the news director would ask after a reporter came in with a juicy story was, “Is it exclusive?”

She wanted to know if her station was the only place viewers could find the story or if they would at least be the first to break the news. In a time when just about everyone has 24/7 access to information at their fingertips, regardless of when the 5 o’clock newscast airs, media outlets are looking for any edge they can get over their competitors.

For PR purposes, exclusives can help you squeeze all of the “juice” you can get out of a story and make sure it’s placed with an outlet that will give it the coverage you think it deserves.

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