Content and legal marketing, marketing & public relations agency

Jan

How law firm marketers can use client testimonials ethically

January 29, 2020

No comments

Referrals and relationships are the lifeblood of law firm marketing and business development. Thus, it makes sense that law firms request and promote client testimonials, endorsements and reviews. Instead of saying how great you are, let a client say it for you. What’s more powerful than that?

Unfortunately, it’s not that simple in the legal world, which is governed by rules of professional conduct that vary from state to state.

A majority of states have adopted the American Bar Association’s (ABA) Model Rules of Professional Conduct in various forms, including Rule 7.1 on Communications Concerning a Lawyer’s Services.

Leave a comment

Jan

How to comply with attorney advertising ethics rules (without going crazy)

January 21, 2020

by: Michelle Calcote King in Law , Marketing strategy , Content marketing , Lead generation

No comments

Let’s say you’re a marketer at a regional law firm, with offices in six states. Being a consummate professional, you know that the legal profession is governed by ethics rules, which vary state by state, but are all based on (but not identical to) the American Bar Association’s (ABA) Model Rules of Professional Conduct.

Among many other things, the rules cover all forms of advertising, from the content on your website to social media and blogging. However, they are:

Different for each state
Written by lawyers, for lawyers
Frequently updated

So, how do you market your law firm while complying with all these aggravating rules?

Leave a comment

Jan

Four 2020 legal marketing trends we’re watching

January 7, 2020

by: Michelle Calcote King in Law , Marketing strategy

No comments

It’s hard to fathom that it’s 2020. Where the heck did a decade go? I guess it’s true — time flies when you’re having rum (maybe that’s just me).

And, yes, we know you’re just now recovering from the holiday season, which can be a blur of budget planning and executing holiday marketing ideas. But, as we jump start this new decade, it’s time to get ready for what’s next.

For 2020 there are four trends that have caught our attention: the growth of niche marketing, an emphasis on consistency, the rebirth of LinkedIn and the continued dominance of email as an essential content channel.

Leave a comment

Jan

Robo-content: What humans face in a world run by machines

January 17, 2017

by: Reputation Ink in B2B , Content marketing , Architecture, Engineering and Construction

No comments

Reputation Ink’s exclusive interview with Carmen Simon, Ph.D. of Memzy

They help us find love online, arrive at our destinations without asking strangers, self-diagnose medical symptoms and find the next round of Netflix shows to binge-watch. They are algorithms.

Leave a comment

Four 2020 legal marketing trends we’re watching

Robo-content: What humans face in a world run by machines

This Way To Better Content

Get INKsights in your inbox

Categories

Archives