06
Jun

Legal marketing: How one law firm’s blog has attracted new clients and generated business [video]

June 6, 2018
by: in Law , Content marketing , Video marketing No comments  

RepInk-blog-LegalMktg

If you’re reading this, you might be a managing partner questioning if blogging lives up to all the hype. Perhaps you’re an parco gonfiabili attorney who has always wondered if a blog is worth the effort. You might be a law firm marketing manager looking for validation that blogging actually works. Maybe you’re a professional services marketer looking for ideas.

Here’s the thing: No matter who you are, blogging is hard work. It requires a significant time investment. It’s a long game, not an overnight miracle-worker. But it works.

Read more »

 
Leave a comment
 
24
Apr

7 ways to overcome content marketing’s biggest challenge: just getting it done

April 24, 2018
by: in B2B , Content marketing , Architecture, Engineering and Construction No comments  

RepInk-blog-7waysChallenge

We’ve all heard it before:

“I just can’t get my subject-matter experts to give me the information I need.”

“We would do content marketing, but we can never find the time — we’re too busy focused on billable work.”

I get it. Content marketing takes time. It’s the reason I have a viable business, after all.

Read more »

 
Leave a comment
 
17
Apr

Legal marketers: Here’s how to get general counsel’s attention, straight from the horse’s mouth

April 17, 2018
by: in Law , Marketing strategy No comments  

Four marketing strategies are particularly effective, says panel of GCs at Legal Marketing Association conference

Law firm marketers: Want to know what works to get the attention of general counsel (GC)?

Here’s the short answer: high-quality, relevant and timely thought leadership content, in the form of client alerts, helpful articles vendita piscina gonfiabile con scivolo and speeches. In addition, well-written case studies help GCs understand your firm’s experience in solving specific problems (that they may be facing themselves).

Five GCs sat down for a panel discussion at last week’s Legal Marketing Association national conference and laid bare how they choose outside counsel, what gets their attention and how to cut through the clutter in today’s information-saturated environment.

Read more »

 
Leave a comment
 
19
Mar

3 simple ways law firms can promote litigation wins

March 19, 2018
by: in Law , Marketing strategy , Content marketing , Public relations No comments  

RepInk-blog-LitigationWins (1)

For litigation firms and practice groups, promoting your wins can be an uphill battle. Client confidentiality, multi-year timelines, last-minute rulings, and complex legal ideas and maneuverings make litigation promotion a unique art form.

High-profile cases require proactive media relations

Sometimes, litigation is high-profile and requires a proactive, ongoing effort to manage the public narrative as litigation unfolds. In this case, your PR team builds relationships, tells your side of the story in plain language, explains complex legal ideas and builds trust with reporters covering the story.

Not all litigation is media worthy

However, not all litigation is high-profile or media worthy. Or, clients’ concerns about confidentiality prevent any kind of public relations until a favorable outcome is obtained.

In these cases, how can law firms showcase their prowess in obtaining victories on behalf of their clients and stay top of mind with prospective clients who face similar business risks?

Read more »

 
Leave a comment
 
06
Feb

How to become a legal public relations star: Be like Jack

February 6, 2018
by: in Law , Public relations No comments  

RepInk-blog-PRstar

Becoming a trusted media source can be an incredible boon for lawyers and other professional services providers such as accountants, architects and management consultants.

The media’s third-party credibility provides nearly the same power as a personal referral — the gold standard in professional services marketing. And, when compounded over and over again (with multiple media appearances), it can even beat personal referrals.

But becoming a media star is no easy task. Yet somehow, some attorneys are always quoted and featured in top media outlets, over and over again. Take Jack, for example.

Read more »

 
Leave a comment
 
Newer Entries »

Get INKsights in your inbox

Archives