Lessons from the 2019 Legal Marketing Association Annual Conference

April 12, 2019

This week, more than 1,500 attendees gathered in Atlanta, Georgia, for the 2019 Legal Marketing Association Annual Conference. I try to attend the conference every year, as it’s one of the best networking and educational opportunities in the legal marketing profession.

While I couldn’t attend every session (I’m good, but I ain’t that good), I wanted to give you a brief overview of three sessions covering three different, but critical topics: diversity, economic trends and marketing technology.

Read more »

 
 

Legal marketers: Here’s how to get general counsel’s attention, straight from the horse’s mouth

April 17, 2018

Four marketing strategies are particularly effective, says panel of GCs at Legal Marketing Association conference

Law firm marketers: Want to know what works to get the attention of general counsel (GC)?

Here’s the short answer: high-quality, relevant and timely thought leadership content, in the form of client alerts, helpful articles vendita piscina gonfiabile con scivolo and speeches. In addition, well-written case studies help GCs understand your firm’s experience in solving specific problems (that they may be facing themselves).

Five GCs sat down for a panel discussion at last week’s Legal Marketing Association national conference and laid bare how they choose outside counsel, what gets their attention and how to cut through the clutter in today’s information-saturated environment.

Read more »

 
 

Three lessons from Cinnabon’s president: form unlikely partnerships, think like a hot shot and embrace risk

April 9, 2014

Cinnamon_rolls

Last week I had the pleasure of attending the Legal Marketing Association’s national conference in Orlando. Kicking off the conference was keynote speaker Kat Cole, the president of Cinnabon. If you’ve never heard of Cole, you can read about her in Forbes (From Hooters To Hot Buns: How Kat Cole Turned Cinnabon Into A $1 Billion Brand) or Entrepreneur magazine (How Kat Cole Went from Hooters Girl to President of Cinnabon by Age 32).

Her speech was truly inspiring. Not only is she from my “hometown city” of Jacksonville (I was raised in a one-red-light town just outside of Jacksonville, Fla.), but it was obvious that she loves what she does and loves helping others. I took away three key lessons from her speech: 

Read more »

 
 

Get INKsights in your inbox

Archives