04
Mar

Big Law’s high prices are a PR and marketing opportunity for midsize firms: 5 strategic tips

March 4, 2025
by: in Law , Marketing strategy , Public relations No comments  

Master your firm’s marketing and PR strategy to become the obvious alternative for clients rethinking their reliance on large law firms.

Let’s talk about the elephant in the boardroom: hiring a large law firm has become astronomically expensive.

With some Big Law partners now commanding up to $2,500 an hour (yep, you read that correctly), the math is making many clients cringe. For midsize law firms offering the same top-tier service without bloated overhead costs and bureaucratic red tape, this is an opportunity. They’re nimble, responsive and, frankly, just as good at the work — AKA the perfect refuge for clients fleeing high costs and inefficiencies.  

But many midsize firms fumble this opportunity in two ways: 

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23
Jan

The power shift: What legal marketers can learn from the 2024 election

January 23, 2025
by: in Law , Marketing strategy , Public relations No comments  

The 2024 U.S. presidential election vividly illustrated a significant shift in media consumption and, more specifically, who people trust for information and news. For the first time in American history, presidential nominees and their running mates leveraged podcasts more than mainstream media to reach voters, reflecting broader changes in how younger generations access and engage with information.

This transformation is not limited to politics. It’s reshaping the legal landscape as well. Legal marketers who want to remain a trusted source for their audience need to pay attention to the media landscape shift and adapt their marketing and PR practices to become an “influencer” to reach their ideal clients.

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31
Oct

Attorney bios are a business development tool. Here’s how to use them

October 31, 2024
by: in Law , Content marketing No comments  

It’s probably one of the first things you handle when a lawyer joins your firm, but our guess is that most attorney bios haven’t received much love since then. 

Hey, we’re not here to judge. We know the attorneys have been busy doing all the stuff they were hired to do. The thing is, that bio is one of the most important marketing tools your firm has. Done right, it can be a passive business development asset, drawing in potential clients and contacts without lawyers having to lift a finger.

Attorney bios are among the most frequently visited pages on a law firm’s website, used by decision-makers to compare and contrast firms and gauge attorney skills and compatibility. If a prospective client is looking at your firm’s bio pages, you’re halfway there, but you will lose them with unengaging, complicated or outdated copy.

Your attorneys know how their training and experience have shaped them into the professionals they are today and how that makes them an invaluable resource to clients. But do their pages tell that story? 

Here are five secrets to crafting attorney bios that resonate.

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17
Sep

September law firm rankings, lists, awards and PR opportunities

September 17, 2024
by: in Law , Public relations No comments  

Behold! Something that isn’t about the U.S. presidential election. Drink it in. Let it swirl around your mind until the bad taste is gone. Read it twice if you need to. 

As we traverse pumpkin spice season, the former Starbucks barista in me is experiencing PTSD, but the rest of me is thrilled. As January’s less intense, flannel-wearing cousin, September is a month of fresh starts and back-to-school energy — and that applies to many legal awards, too.

One such publication gearing up for a new cycle is The Legal 500, which recently hosted a meet-the-editors webinar to demystify its research process, referee requirements and submission essentials ahead of the November 20 deadline.

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12
Aug

August law firm rankings, lists, awards and PR opportunities

August 12, 2024
by: in Law , Public relations No comments  

Not sure if you’re hip enough to use the term “brat summer?” I’m here to tell you that you are — especially if you’re spending August pursuing awards, rankings and PR opportunities for law firms. The submission process can feel messy, complex and even unstable at times, but it’s powered by unapologetic confidence and badass accomplishments. That IS brat, my friend.

Speaking of the younger generation, several hundred of them have responded to Law360’s summer associates survey. The first of its two-part report found that a firm’s reputation and the culture it advertised were among the most important criteria for choosing a summer associateship. Just saying. Also, the no. 1 resource that respondents said they used to inform their decisions was the firm’s website, so make sure those bios and practice pages are looking sharp!

Here are the legal PR opportunities that are in full bloom this month:

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10
Jul

July law firm rankings, lists, awards and PR opportunities

July 10, 2024
by: in Law , Public relations No comments  

So, this is your inbox? I love it. It’s giving bustling Post Office and whimsical library vibes. But what’s that smell coming from the spam corner?

Anyway. You might recall that I recently accepted the legal PR opportunities emailing baton from my wonderful colleague, Shelby Gambrell. Don’t worry — Shelby still exists and is quite frankly irreplaceable. But as a former managing editor and legal awards judge at ALM with experience leading communications strategies for law firms across the U.S., I’m hoping I can keep you all updated and provide a few useful insights along the way. 

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13
Jun

June law firm rankings, lists, awards and PR opportunities

June 13, 2024
by: in Law , Public relations No comments  

We have been connecting each month over legal PR opportunities for four years now!

I know. In that time, “House of the Dragon” debuted and then was gone for so long that we forgot about it. I made a human who is now a toddler capable of shouting “I do it!” when putting her footie pajamas on upside down and backwards. And the Rep Ink team has grown.

We’ve welcomed new clients and new team members and new agency dogs. 

Among them is Raychel Lean, who joined the agency this year. Raychel is new(ish) to Rep Ink, but not to the world of legal PR. She served for five years as managing editor for American Lawyer Media’s South Florida publication, the Daily Business Review, where she and her team covered law, real estate and business for an audience of legal professionals. More recently, she led communications programs for clients in South Florida’s legal, financial and insurance sectors. She was also the lead editor for a national team of content marketers focused on law firms. All this to say: We’re elated to have Raychel (and her dog Venus) as part of Reputation Ink.

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05
Jun

Interacting with reporters at conferences: a guide for legal and AEC professionals

June 5, 2024
by: in Law , Public relations , Architecture, Engineering and Construction No comments  

With your program in hand and trusty lanyard around your neck, you’ve exchanged business cards and enthusiastically nodded along to the keynote speaker’s most compelling points. You’ve nibbled the finger sandwiches, raided the coffee carafes and spent an obscene amount of time looking for “Ballroom 3F.” Hopefully, you’ve also remembered to bring a good jacket for those frigid caverns they call meeting rooms. 

But there’s one other thing you might have overlooked.

You know those writer types who report on the issues and trends affecting your industry? Maybe they’ve even covered your firm before. Well, conferences are a fantastic place to spot them out in the wild. 

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14
May

May law firm rankings, lists, awards and PR opportunities

May 14, 2024
by: in Law , Public relations No comments  

It’s hard to believe Q2 is halfway over.

Well, kinda hard to believe. If your firm is anything like our clients, this year has been remarkably busy.

And even though legal marketers recognize the importance of legal rankings and awards in generating new business and strengthening relationships, time can sprint past us (right alongside our good intentions).

Below is our curated list of our favorite recognitions. If you only have time to submit for a few this season, we recommend:

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26
Mar

How to build your speaking strategy before this year’s conference season

March 26, 2024
by: in Law , Marketing strategy , Lead generation No comments  

Legalweek. ILTACON. American Bar Association (ABA) section seminars. Sector-specific conferences. 

These eclectic events share two things in common: potential clients in attendance and invaluable speaking opportunities to reach them.

Leaders and professionals should consider joining the legal speaking circuit to amp up their profile and build their clientele. After all, speaking engagements are more than just additional CV bullets; they demonstrate authority and expertise to prospects.

However, lawyers and business leaders cannot expect panel invites based on reputation alone (unless they are U.S. Supreme Court justices or Fortune 500 CEOs). The average professional plebian can avoid the submission slush pile by approaching conference season like litigators: building a robust case with strong evidence of prior engagements and accomplishments.

Fortunately, a competitive submission does not need to feature a laundry list of prior speaking engagements — or any at all! What matters more is whether a speaker candidate made an effort to establish their expertise. Establishing third-party credibility through article writing, podcast appearances, smaller speaking engagements and more can give organizers the confidence and social proof they need to gamble on accomplished professionals with valuable insights.

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