Contributor networks and bylined article opportunities: What lawyers and legal professionals need to know

December 2, 2022

There are many ways to secure a byline in a key media outlet. While working with a legal PR agency is a surefire method to get in front of the right editors and reporters, it’s just one pathway to publication. Joining a contributor network can be an alternative way to break in — and your PR agency can help with that too.

Think of a contributor network as a bullpen of subject-matter experts a publication relies on to provide one-time articles or ongoing columns. Outlets usually open their doors to contributor network writers to offer practical, boots-on-the-ground stories and opinion pieces that supplement their staff-written stories. Once accepted into a network, lawyers and professionals usually have broad discretion regarding what they can write about, so long as they meet the outlet’s editorial standards and publishing cadence requirements. 

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The legal tech professional’s guide to legal tech podcasts

November 4, 2022

As any legal tech professional knows, staying abreast of the latest developments is critical to be competitive in an ever-changing sector. In another post, we wrote about the blogs and media outlets that cover legal tech. There are also a number of podcasts that also address this sector.  

Legal tech professionals should pull up their podcast app of choice and start browsing through the many offerings out there. Some podcasts focus on leveraging technology to empower and improve law firms, while others are more appropriate for those building a startup or working in-house at a company. 

Regardless of the legal tech podcasts you follow, you are bound to find information that will help you stay in the know and get on the radars of an audience hungry for business opportunities and partners. Here are a few that any legal tech professional should add to their playlist.

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Legal public relations: How to get covered by The Wall Street Journal

August 23, 2022

Getting featured or quoted in The Wall Street Journal can be a major coup for any lawyer whose practice intersects with the business world. With its reputation as the standard bearer of news for the financial community, the Journal has established itself as the leading news source for information about the markets, business developments and — most importantly for lawyers — the latest developments in corporate, M&A and securities law. 

Getting that flashy mention in a Journal feature can do wonders for a law firm. For reputation-building, lawyers get to showcase their knowledge on the ins and outs of emerging business and market issues to the global swath of CEOs, board members, broker-dealers, funds and banking institutions that pore over the Journal’s pages every day. 

For online marketing, one or more WSJ backlinks can do wonders for a firm’s SEO rankings, especially for uber-competitive keywords that CPC-centered law firms lurk around. Not to mention the nifty perk of having a Journal hedcut — which, like a Simpsons caricature, is the media world’s way of saying that a professional has arrived. 

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How to leverage your next event sponsorship

August 5, 2022
Here are some tips for before, during and after an event to make sure every penny you’ve invested in sponsorship counts.

Sponsoring an event — whether an event discussion, seminar or workshop — is a great way to promote your law firm or legal tech company. By sponsoring and/or putting on an event, you not only align yourself in the marketplace with other thought leaders but you can also demonstrate your knowledge regarding a pressing pain point for potential clients. Inviting speakers and eventists is also a great way to reward clients with a marketing boost or make connections with key influencers. (Flattery will get you very far sometimes…)

Event sponsorships don’t come cheap, however, and often cost thousands of dollars. There’s also your time to consider in setting it up, holding the event, etc… Given these investments, it makes sense to try and get the most marketing bang for your event sponsorship buck. (You’ll also reduce any objections from the firm’s beancounters if you can demonstrate a strategy for achieving the best possible ROI.)

Here are some tips for before, during and after the event to make sure every penny you’ve invested in sponsorship counts.

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Law360: Law firm submissions 101

July 25, 2022

There are more legal rankings and award opportunities than degrees on our summer thermostats.

And while some are legitimate recognitions for your law firm and attorneys, many are money grabs that give way more of an “aWaRdS” vibe — they aren’t worth your time and truly don’t serve to provide a distinction.

Now, we don’t want to come across as too negative. There are many legal awards we highly recommend for clients (Chambers, The Legal 500, Super Lawyers and The Best Lawyers are some of our favorites).  

Today we are exploring Law360 awards and rankings, and why we think they are worth the non-billable hours for your firm.

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The Legal 500: Law firm submissions 101

April 4, 2022

We’re backkkkkkk.

I mean, we’re no Euphoria but the Rep Ink office hotline gets frequent (and sometimes frantic) buzz regarding which legal rankings and awards are worth the time and how in-house marketers can best set up their firms for recognition. 

Last we left our heroes, we had chatted in depth about Chambers and Partners, Best Lawyers and Super Lawyers

Today’s star is The Legal 500.

And it’s … very similar to Chambers. So similar that, if you’re already doing Chambers, we definitely recommend you consider also throwing your hat in the ring for Legal 500

Warm up your coffee ’cause here we go!

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Super Lawyers: Law firm submissions 101

March 2, 2022

After a brief hiatus to cover all things LinkedIn company pages, we’re returning our focus to our “law firms submissions 101” series, where we review everything you need to know about the top legal rankings and awards programs. 

When we last left our heroes, we had just learned all about Chambers and the nitty-gritty details covering the lengthy submission process, as well as the ins and outs of Best Lawyers.

This month we are investigating (dramatic drum roll pleaseeeee) Super Lawyers!

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The Best Lawyers in America: Law firm submissions 101

October 29, 2021
The Best Lawyers in America: Law firm submissions 101

We love legal rankings.

Well. Let me rephrase.

We love legal rankings that are worth your time, and also carry credibility when awarded.

Recently, we did a deep dive into why we are fans of Chambers.. 

Another legal ranking we recommend? Best Lawyers®

On our Spill the Ink podcast, Michelle chatted with Elizabeth Petit, Director of Research and Development, and Managing Editor at Best Lawyers. I listened to their conversation a few times (because I’m a big fan of the podcast and it was chock-full of incredible information), and have boiled down the highlights for you here!

*pop popcorn, reheat coffee, let’s go* 

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11 ways attorneys can improve their chances of securing speaking engagements

September 13, 2021
11 ways attorneys can improve their chances of securing speaking engagements

Several years ago, I set out to become an industry speaker to promote Reputation Ink’s law firm public relations services to prospective clients. I’ve now spoken to many professional organizations at the local, regional and national levels and can attribute those speaking engagements to winning several new accounts.

Securing speaking engagements may be one of the most effective ways for attorneys to showcase their knowledge and get in front of prospective clients. However, the higher-profile speaking engagements are competitive and are often monopolized by just a few of the top professionals in any given industry. That’s why you must work hard to stand out.

Here are the lessons I’ve learned in my own process of securing speaking opportunities that any lawyer can use to book their own gigs.

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Chambers and Partners: Law firm submissions 101

August 30, 2021

Chambers.

Does the very sound make you want to hide under your desk and weep into a lukewarm cup of tea?

At the risk of veering into melodramatics, the Chambers submission is a big deal for law firms. Not only is it considered one of the most weighty of law firm recognitions, but it takes a lot of time to put together. 

So why bother? 

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