How law firm marketers can use client testimonials ethically
Referrals and relationships are the lifeblood of law firm marketing and business development. Thus, it makes sense that law firms request and promote client testimonials, endorsements and reviews. Instead of saying how great you are, let a client say it for you. What’s more powerful than that?
Unfortunately, it’s not that simple in the legal world, which is governed by rules of professional conduct that vary from state to state.
A majority of states have adopted the American Bar Association’s (ABA) Model Rules of Professional Conduct in various forms, including Rule 7.1 on Communications Concerning a Lawyer’s Services.
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