21
Jan

6 questions to ask before you hire a professional content writer

January 21, 2019
by: in B2B , Content marketing , Architecture, Engineering and Construction No comments  

High-quality content is rocket fuel for today’s marketing strategies. But the difficult task of finding great writers who can create that content often stalls the marketing rocket before it ever takes off.

Great writers help you effectively communicate your message, drive sales leads and save you the time and frustration that comes with a writer who doesn’t understand your business, strategic goals, voice and tone.

Beyond looking at writing samples, how can you assess whether a professional writer has what it takes to produce engaging, clear and effective content? Ask these six questions to see if a potential writer can deliver the goods:

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07
Oct

Rep Ink on Screen: 3 lessons for creating video from scratch

October 7, 2016
by: in B2B , Video marketing , Architecture, Engineering and Construction No comments  

Rep Ink on Screen: 3 Lessons for Creating Video From Scratch

Everyone goes into content marketing and PR for the same reason — the fame. The promise of making viral videos that propel your business forward and hinder innocent trips to the grocery store as we are hounded by fans.

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11
Mar

Change the game in your career by becoming a visible expert

March 11, 2015
by: in B2B , Marketing strategy , Content marketing No comments  

How I transformed my career from lawyer to ESPN reporter to sports marketing consultant by becoming a ‘visible expert’

476720863On Wednesday, March 11, I’m honored to be a panelist at the Jacksonville Women’s Leadership Forum on a panel entitled “Game Changers: Career-Defining Moments.” At just 33, why was I chosen for a panel on career-defining moments? It was probably because of that big career switch I made four years ago when I left my law practice and became ESPN’s sports business reporter on my way to becoming a nationally recognized expert on the business of college sports.

As I’ve prepared for my panel the past few weeks, I’ve been struggling to pinpoint the exact moment that changed my career.

My gut reaction was to say it was when I got my first book deal. Except, I wouldn’t have gotten that first book deal if I hadn’t written a legal journal article on the same subject or blogged about it for months afterwards. So was one of those my game-changing moment?

It took me a few weeks, but I finally figured it out. All those things — my legal journal article, my blogging, my book deal, my eventual invitation to write for Forbes and appear on television for Comcast Sports Southeast — they were all stairsteps on my way to my true game-changing moment: when I became a “visible expert” on the business of college sports.

What is a visible expert?

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25
Feb

Why every blog needs an editorial calendar

February 25, 2015
by: in B2B , Marketing strategy , Content marketing No comments  

GettyImages_488499107Many of the clients we work with understand the benefits of having a blog. Most, however, haven’t embraced developing an editorial calendar. That’s a huge mistake.

Assigning bloggers to specific days, thereby creating an editorial calendar, makes many bloggers nervous. You want the freedom and flexibility to write when it’s convenient for you – we understand that. However, an editorial calendar has benefits that cannot be overlooked.

Ensure frequency

An editorial calendar ensures you have a minimum number of posts per week. According to a study by HubSpot, companies that post more than 15 blogs per month receive five times more traffic on their website than companies that don’t blog at all. If you have a smaller team of writers — or maybe it’s just you — 15 posts per month might not be a reasonable goal. However, the same study showed companies that increase blogging from three to five times per month to six to eight times per month almost double their leads.

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15
Jul

Developing your marketing strategy: why an ‘all-of-the-above’ approach is more important than ever

July 15, 2014
by: in B2B , Marketing strategy , Content marketing , Public relations No comments  
Reputation Ink INKsights Developing your marketing strategy why an all-of-the-above strategy is more important than ever

Don’t put all your marketing eggs in one basket

Remember when traditional marketing was dead?

It was only a couple of years ago that everyone from the Harvard Business Review to Forbes magazine was trumpeting the demise of traditional marketing and public relations strategies. In a world of social media and online marketing, they contended, old-school tactics for connecting with customers just wouldn’t cut it.

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20
May

What is native advertising anyway?

May 20, 2014
by: in B2B , Content marketing Comment (1)  

Native advertising is hot. Facebook, Twitter, Pinterest, Instagram, and Tumblr are all monetizing their platforms with “in-feed ads,” and media stalwarts like Time, Forbes, Wall Street Journal, New York Times, and USA Today are all offering native advertising solutions. According to eMarketer’s report, “Native Advertising: An Emerging Consensus for a New Kind of Ad,” marketers are projecting to triple their spend on native advertising over the next five years, from $1.6 billion in 2012 to $4.6 billion in 2017. 

But what exactly is native advertising? Despite its skyrocketing growth, Copyblogger’s 2014 State of Native Advertising Report recently found that about 50 percent of respondents were clueless about the term, and another 48 percent only had a shaky understanding of it.

Jive_Software_LinkedIn_native_ad_3

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