How to address your AEC prospects’ sales objections with great content

March 14, 2017

How to address your AEC prospects’ sales objections with great content

Think back to your firm’s last major client project. Now consider the process of winning that contract in the first place. That journey can be almost as complicated and drawn out as the construction project itself.

In a perfect world, your business development team would love nothing more than smooth sailing from start to finish — question-free sales aufblasbares zelt kaufen calls, a straightforward proposal presentation and full agreement across the board with no objections or back-and-forth whatsoever from the prospective client.

Alas, life isn’t an episode of “Friends” where all your problems are solved and loose ends tied up in just 22 minutes to the sound of a laugh track.

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9 ways AEC firms are missing the mark with content marketing

March 9, 2017

9 ways AEC firms are missing the mark with content marketing

Content marketing isn’t going away anytime soon, especially in B2B markets that have a  lengthy procurement process (*cough cough* AEC).

A recent survey by HubSpot showed the number-one challenge for B2B marketers (with 65 percent of respondents) is generating traffic and leads. That’s because only good content marketing can help. In fact, the Content Marketing Institute and MarketingProf’s collaborative research report found that in 2016, 85 percent of companies who reported aufblasbarer wasserpark better content marketing over the last year upped their content creation while 72 percent attributed success to strategy development. There’s hope for you, too.

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Why your AEC firm’s business development team should be using your content (and 5 ways to do it)

March 2, 2017

Why your AEC firm’s business development team should be using your content (and 5 ways to do it)

So your firm is producing useful, educational, client-centric content. Or maybe you’re just exploring content marketing and hüpfburg kaufen wondering if you should incorporate it into your firm’s strategy.

No matter where you are on the spectrum, you must ask a crucial question: What is the business development team doing with our content?

Your marketing team’s blog posts, e-books and white papers can’t live in a vacuum. By using a balance of inbound and outbound tactics, your business development team can leverage your content to win more contracts — and they should.

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SEO tips for the human search engine

May 15, 2014

 

magic eight ball, conversational search

You’ve got to hand it to Google. Those geniuses know more and more readers are searching how they speak. And with the launch of Hummingbird last summer, they’re making sure we all give more attention to context and less to keyword-crammed text.

What better way to keep the context behind the keywords conversational than to allow voice-commanded search? Much like Siri on your iPhone, you can ask questions directly in Google Chrome, simply start by saying “OK Google.” 

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