[ About Inksights ]

Welcome to INKsights! We’re excited to share what’s now and what’s next in content marketing and PR with you. Come back often for the latest best practices and industry resources to maximize your marketing efforts, or sign up for our e-newsletter to ensure you never miss an INKsights post.

Mar

‘Unfinished Business’ content marketing memes

March 6, 2015

by: Reputation Ink in B2B , Content marketing

No comments

Vince Vaughn’s new movie, Unfinished Business, hits theaters today. Co-starring Dave Franco and Tom Wilkerson, the flick features a small-business trip gone wrong. It generated buzz around the Internet earlier this week after Twentieth Century Fox and iStock created a hilarious batch of stock photos starring the Unfinished Business cast. We decided to get in on the fun by using them as a canvas for some content marketing memes. Check them out:

Leave a comment

Mar

Grammar Etiquette 101 [infographic]

March 4, 2015

by: Reputation Ink in B2B , Content marketing

No comments

Joining National Peanut Butter Day (and National Wine Day), today marks one of our most beloved quirky holidays. It’s National Grammar Day. And in true, celebratory spirit, we’re giving y’all a gift. (Who said Christmas and birthdays had to have all the fun?) Spread the love by sharing our “Grammar Etiquette 101” infographic below to coworkers, family and perhaps those special Facebook friends who don’t proofread before sharing whatever it is that’s on their minds.

Leave a comment

Feb

Why every blog needs an editorial calendar

February 25, 2015

No comments

Many of the clients we work with understand the benefits of having a blog. Most, however, haven’t embraced developing an editorial calendar. That’s a huge mistake.

Assigning bloggers to specific days, thereby creating an editorial calendar, makes many bloggers nervous. You want the freedom and flexibility to write when it’s convenient for you – we understand that. However, an editorial calendar has benefits that cannot be overlooked.

Ensure frequency

An editorial calendar ensures you have a minimum number of posts per week. According to a study by HubSpot, companies that post more than 15 blogs per month receive five times more traffic on their website than companies that don’t blog at all. If you have a smaller team of writers — or maybe it’s just you — 15 posts per month might not be a reasonable goal. However, the same study showed companies that increase blogging from three to five times per month to six to eight times per month almost double their leads.

Leave a comment

Feb

Inbound marketing strategy: Where to focus in 2015

February 19, 2015

by: Heather Kingry in B2B , Marketing strategy , Content marketing

Comments (2)

As inbound marketing gains in popularity, some companies are playing catch up, while others are reaping the rewards of their efforts and refining their strategies. The cardinal rule in content marketing hasn’t changed along with the calendar year: it will forever be to focus on helpful, useful content that is well written and produced. As more and more companies see the ROI of inbound and shift more marketing dollars to content marketing, it’s important to know where to focus your attention:

Leave a comment

Feb

2 simple Gmail hacks for the efficient communications professional

February 17, 2015

by: Reputation Ink in B2B , Marketing strategy , Public relations

No comments

Whether you’re in public relations, journalism or content marketing, the meat of your job is communicating. And with communicating comes emailing—lots and lots of emailing. You’re constantly clicking in your inbox:

Pitching
Sourcing
Setting up interviews
Sending follow-ups for all of the above
Following up on your follow-ups

It comes with the territory. However, if you use Gmail, there are plenty of hacks out there to make your life at little easier. Here are my two favorites at the moment:

Leave a comment

Jan

Marketing automation is not a strategy (and it’s useless without content)

January 26, 2015

by: Michelle Calcote King in B2B , Marketing strategy , Content marketing

Comment (1)

Do NOT buy that marketing automation software (just yet). Before you pull the trigger, please read this blog post first.

Marketing automation is an incredibly valuable tool that is transforming the marketing industry. In the space of one year, the number of marketing technology companies has nearly doubled, rising to nearly 2,000 in 2015 according to Marketing Land.

However, it still faces an embarrassingly high failure rate of 60 percent. According to the Sales Benchmark Index, three out of five marketing automation installations fail, meaning they are under-utilized, not used at all, or eventually canceled.

Leave a comment

Jan

Building business relationships means picking up the phone

January 13, 2015

by: Reputation Ink in B2B , Marketing strategy

No comments

I’ll admit it: I hate talking on the phone. I’m in my early 30s, so I certainly grew up with the phone as my primary means of communication as a child and through my teens, but my professional years have been spent relying on Google, email and social media for any communication I cannot conduct in person. I’m a huge proponent of getting out and meeting people in person, but I absolutely loathe having to talk on the phone.

When I was a practicing attorney, I liked doing things by email so there was always a record. However, when I became a journalist and started writing for Forbes and then ESPN, I had to get over my aversion to the phone in order to interview sources for my stories. Then I joined Reputation Ink, and I was encouraged to pick up the phone to follow up on pitches and get to know editors.

Leave a comment

Jan

Want employees to learn and grow? Let them blog

January 9, 2015

by: Michelle Calcote King in B2B , Content marketing

No comments

How content marketing can fuel employee learning and development

I have always been an insatiable learner. I was a big reader as a child and now as a professional, it’s almost overwhelming the amount of books, blogs and articles that I want to read. But as I’ve gotten busier, like most people, reading has fallen by the wayside, with books piled up on my nightstand that I never quite get to.

However, I continue to learn and stay at the cutting edge of my industry. How? Content marketing. My agency is committed to writing and speaking about marketing and public relations topics, and thus I continually read and conduct research to ensure my blog posts and presentations are accurate, comprehensive and up to date.

Leave a comment

Jan

We’re hiring: how to get the gig

January 6, 2015

by: Reputation Ink in Marketing strategy

No comments

Have you finished polishing your clean slate yet? Happy ~~2014~~, I mean 2015 (ugh, I’ll be doing that for at least another two months). It’s no secret this time of year rings in resolutions and refreshed motivation. So what’s on your goals list? If finding a fulfilling, fantastic new job is top priority, this post is for you.

As Michelle wrote in my favorite post of hers yet (who doesn’t love getting showered with compliments?), Reputation Ink is in hiring mode, on the hunt for a full-time position marketing and public relations account executive. You can see the full job description here.

Leave a comment

Jan

Yes, it’s that New Year’s post: one look back, two steps ahead

January 5, 2015

by: Michelle Calcote King in B2B , Content marketing , Public relations

No comments

2014 was a big year for Reputation Ink. As many of us do at this time of year, over the holidays I reflected on the year. As I thought about how busy it had been, I started to think about everything we achieved and somewhat startled myself when I developed a list. Here are some of the highlights:

Out with the old, in with the Ink

We started the year as Reputation Capital. In March, we rebranded to Reputation Ink and haven’t looked back. While I loved the name that we originally launched with back in 2011 (and as any company founder knows, it can be hard to let go of some things), I now love the name Reputation Ink even more. It perfectly reflects our commitment and passion for quality writing and how we use great writing to build our clients’ reputations.

Leave a comment

[ About Inksights ]

‘Unfinished Business’ content marketing memes

Grammar Etiquette 101 [infographic]

Why every blog needs an editorial calendar

Ensure frequency

Inbound marketing strategy: Where to focus in 2015

2 simple Gmail hacks for the efficient communications professional

Marketing automation is not a strategy (and it’s useless without content)

Building business relationships means picking up the phone

Want employees to learn and grow? Let them blog

We’re hiring: how to get the gig

Yes, it’s that New Year’s post: one look back, two steps ahead

Out with the old, in with the Ink

This Way To Better Content

Get INKsights in your inbox

Categories

Archives