Roses are red,
Violets are blue.
Your AEC firm wants recognition,
And we want that for you too!
Okay. Writing holiday poems may not be our strong suit.
But you know what is? Helping our clients find the award programs best suited for their expertise and goals.
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Using video in your marketing strategy stacks the odds in your favor — and research proves it!
Multiple studies into buyer behavior demonstrate that people like to see companies use video. It helps them digest information faster and builds brand credibility and authenticity, translating to ROI at a much faster pace. Plus, 91% of businesses are already using video in their marketing strategy, according to one report.
So whether you are an architecture, engineering and construction (AEC) firm encouraging your employees to grab more footage in the field or a law firm looking to demonstrate thought leadership with video content, it’s time to jump on the bandwagon, friends!
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If you subscribe to our newsletter, then you know that we already bring you the latest and greatest award opportunities to showcase your firm’s expertise and accomplishments. But what happens when you win an award? You want everyone to know (particularly potential clients and recruits), but you might not know where to start when promoting it. Here’s how you can toot your own horn without getting slapped with a lawsuit of your own.
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The architecture, engineering, and construction (AEC) industry is becoming more competitive than the Olympic games. There were 3,919,352 businesses in the United States in the construction field alone as of 2022. Building a reputation as a safety leader is a highly effective way to set your company apart from the competition.
A strong safety record can determine if you win gold (are awarded a new contract) or are sent back to the training room. But if maintaining excellent safety metrics is how a contractor walks the walk, how they market those metrics is how they talk the talk. Both are vital to business development, and each requires a strategic approach.
I’m no expert at establishing a winning construction safety program, but I can offer eight marketing and public relations tips to get you to the winner’s podium.
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Labor woes have the architecture, engineering, and construction (AEC) industries in a chokehold. A decreased interest in the trades has caused the pool of skilled workers to dwindle, while the number of AEC professionals entering retirement is threatening to drain the pool altogether.
The U.S. construction industry had 374,000 job openings in June of 2023, according to a recently released report by the Bureau of Labor Statistics. These dire statistics underscore the importance of retaining skilled labor and should motivate AEC firms to leverage marketing to combat the exodus.
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Law firms are known for the diverse minds and unique perspectives they bring to the table for clients. These qualities can be beneficial when developing legal strategies heading into a case or transaction. But that approach does not always lend itself well to law firm PR and content marketing.
Consider the potential ethics issues that might arise if lawyers don’t have specific client approval to pursue PR on a particular matter.
Imagine how recruiting could suffer if partners and associates share very different views about what it’s like to work at the firm and promotion opportunities.
What if the way a firm communicates with clients is far from standardized?
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‘Twas the night before holiday vacation, and all through the law firm, not a body was stirring — except for you, that dedicated marketing director finalizing next year’s budget.
OK, maybe you’re also watching for price drops on Amazon. ‘Tis the season, after all.
Since you likely bought, wrapped and sent all the firm’s client gifts, plus dreamed up an awesome holiday e-card, isn’t it time to treat yourself a bit?
With that in mind, we’ve compiled the ultimate holiday gift guide for legal marketers. There’s something on this list for everyone — and you might want to share it on your social media so colleagues and loved ones see it in case they’re at a loss for what to buy you.
Of course, printing off copies and “accidentally” leaving them lying around is also acceptable. Just as long as you circle your top choices in red ink.
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If your company or firm’s marketing team needs a little extra help, or you’re starting from scratch and want to build brand awareness and credibility for your business, hiring a marketing and public relations agency can be a game-changer.
Maybe you’ve already decided to hire an agency and have begun your search, but how do you find one that is right for your firm? Instead of turning to a jack of all trades who reinvents the wheel with every new client, consider hiring an industry specialist agency.
This kind of agency (you may already know one!) focuses on one or a few particular sectors, such as the architecture, engineering and construction (AEC) industry (we work with legal clients, too). Because these agencies typically represent clients in only a few focused industries, they offer a level of insider knowledge and experience compared to one representing a grab bag of clients with various needs and nuances.
So, what are the benefits?
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I love a good podcast. The ones that make me feel like the host and guest are standing in the same room are instant favorites — doesn’t matter what genre it is.
Personal entertainment aside, they’re also a fantastic business opportunity for B2B companies. Not only does running a podcast enable you to build brand awareness while creating content for your business and your guest’s, it’s also a great way to build relationships and have meaningful conversations with industry leaders and potential prospects.
But how do you do good podcasting?
I didn’t think this question would be so hard to answer when I first started producing our agency’s podcast, “Spill the Ink.” After all, I’m an avid consumer of plenty of great podcasts and have a background in production and storytelling as a former TV journalist. Why wouldn’t it be easy? While a lot of my skills were transferable, I had to come to terms with the fact that podcasts are unique pieces of content that require their own skillset.
In my opinion, one of the most important skills you can develop is learning how to conduct an interview. I won’t lie and say that this isn’t going to take a lot of trial and error. But I can at least help get you started on the basics.
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When our Principal and President Michelle Calcote King began Reputation Ink’s “Spill the Ink” podcast in November of 2020, she wanted to try something new. Over several episodes, she began to see the benefits of the podcast, and stuck to it. Now with more than 70 episodes, Michelle has learned a lot about the benefits of podcasting, particularly for B2B professional services firms such as architecture, engineering and construction (AEC) firms. Her number-one benefit she says? Networking.
There are many other benefits as well – here’s Michelle’s top five reasons why AEC firms and their seller-doers should consider creating a podcast:
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