Mid-March can be a time when luck is top of mind.
And while we love a found penny and the random four-leaf clover, we see time and again how law firms never luck into coverage. Instead, they proactively seek out opportunities, and we have the best ones for you this month:
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Mid-March can be a time when luck is top of mind.
And while we love a found penny and the random four-leaf clover, we see time and again how architecture, engineering and construction firms never luck into coverage. Instead, they proactively seek out opportunities, and we have the best ones for you this month:
Read more »
Congratulations! You’ve successfully implemented an email marketing strategy to connect with your clients and prospects. Email marketing is a potent tool for getting a high return on your marketing investment.
But, wait!
Just a day after hitting ‘send,’ you receive that dreaded message: “So-and-so didn’t receive the email; it went to spam.” Even worse? Your supervisor got the email in their spam folder, causing some pointed questions about just why you’ve been spending time on this.
Don’t panic just yet.
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Roses are red,
Violets are blue.
Your attorneys want recognition,
And we want that for them too!
Okay. Writing holiday poems may not be our strong suit.
But you know what is? Helping our legal clients find the award programs best suited for their expertise and goals.
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Roses are red,
Violets are blue.
Your AEC firm wants recognition,
And we want that for you too!
Okay. Writing holiday poems may not be our strong suit.
But you know what is? Helping our clients find the award programs best suited for their expertise and goals.
Read more »
Using video in your marketing strategy stacks the odds in your favor — and research proves it!
Multiple studies into buyer behavior demonstrate that people like to see companies use video. It helps them digest information faster and builds brand credibility and authenticity, translating to ROI at a much faster pace. Plus, 91% of businesses are already using video in their marketing strategy, according to one report.
So whether you are an architecture, engineering and construction (AEC) firm encouraging your employees to grab more footage in the field or a law firm looking to demonstrate thought leadership with video content, it’s time to jump on the bandwagon, friends!
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If you subscribe to our newsletter, then you know that we already bring you the latest and greatest award opportunities to showcase your firm’s expertise and accomplishments. But what happens when you win an award? You want everyone to know (particularly potential clients and recruits), but you might not know where to start when promoting it. Here’s how you can toot your own horn without getting slapped with a lawsuit of your own.
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The architecture, engineering, and construction (AEC) industry is becoming more competitive than the Olympic games. There were 3,919,352 businesses in the United States in the construction field alone as of 2022. Building a reputation as a safety leader is a highly effective way to set your company apart from the competition.
A strong safety record can determine if you win gold (are awarded a new contract) or are sent back to the training room. But if maintaining excellent safety metrics is how a contractor walks the walk, how they market those metrics is how they talk the talk. Both are vital to business development, and each requires a strategic approach.
I’m no expert at establishing a winning construction safety program, but I can offer eight marketing and public relations tips to get you to the winner’s podium.
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Labor woes have the architecture, engineering, and construction (AEC) industries in a chokehold. A decreased interest in the trades has caused the pool of skilled workers to dwindle, while the number of AEC professionals entering retirement is threatening to drain the pool altogether.
The U.S. construction industry had 374,000 job openings in June of 2023, according to a recently released report by the Bureau of Labor Statistics. These dire statistics underscore the importance of retaining skilled labor and should motivate AEC firms to leverage marketing to combat the exodus.
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Law firms are known for the diverse minds and unique perspectives they bring to the table for clients. These qualities can be beneficial when developing legal strategies heading into a case or transaction. But that approach does not always lend itself well to law firm PR and content marketing.
Consider the potential ethics issues that might arise if lawyers don’t have specific client approval to pursue PR on a particular matter.
Imagine how recruiting could suffer if partners and associates share very different views about what it’s like to work at the firm and promotion opportunities.
What if the way a firm communicates with clients is far from standardized?
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