Why you need to integrate challenger marketing into your content marketing strategy to inspire action
“Thought leader” is a phrase that’s beginning to spark more ew than awe.
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Lessons from Copyblogger CEO and Founder Brian Clark
No matter how much game you think you have, your relationships start off cold.
Over time, they heat up (or should, if it’s in the cards). Some faster than others—some slower.
The same goes for brands’ relationships with their audiences. And do you know where the relationship is at its coldest? At the social media touchpoint.
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When scrolling through Vine the other night, I came across a ton of videos with the text overlay “dubsmash.com.” How? One of my favorite celebrity Viners, Eric Stonestreet of Modern Family, was re-vining tons of these videos showing fans acting out one of his character Cam’s hysterical scenes.
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In the past few weeks, there have been numerous examples of people speaking within range of a microphone that they either 1) didn’t know was on, or 2) knew it was on and didn’t care if what they said was heard.
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For years, PR and marketing stunts have been doing what they are designed to do – make media headlines and generate attention with the public. One of the earliest publicity stunts was in 1896 when the Missouri-Kansas-Texas Railroad organized a staged crash between two full-size trains in Crush, Texas. Attendance was free with 40,000 people viewing the crash, but unfortunately the stunt backfired – some of the attendees lost their lives when the train boilers exploded blasting bolts, iron scraps and debris into the crowd.
Since then stunts have come in many forms, and some have even gone from stunt to time-honored tradition such as the Macy’s Thanksgiving Day parade. As the world has gone digital, so have stunts with some receiving the most attention via social media and some beginning on social platforms.
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I churn out content every day—blog posts, magazine articles, press releases, Tweets, LinkedIn updates, the list goes on. This is, of course, not surprising, given that I’m in content marketing.
When sharing knowledge and knowhow in our professional space, we’re constantly dishing about ways you can produce better content: how to create more alluring blog posts, repurpose articles, craft the perfect social media post. But, I’m human, too. And I’m a content consumer. And, honestly, I’m overwhelmed.
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How I transformed my career from lawyer to ESPN reporter to sports marketing consultant by becoming a ‘visible expert’
On Wednesday, March 11, I’m honored to be a panelist at the Jacksonville Women’s Leadership Forum on a panel entitled “Game Changers: Career-Defining Moments.” At just 33, why was I chosen for a panel on career-defining moments? It was probably because of that big career switch I made four years ago when I left my law practice and became ESPN’s sports business reporter on my way to becoming a nationally recognized expert on the business of college sports.
As I’ve prepared for my panel the past few weeks, I’ve been struggling to pinpoint the exact moment that changed my career.
My gut reaction was to say it was when I got my first book deal. Except, I wouldn’t have gotten that first book deal if I hadn’t written a legal journal article on the same subject or blogged about it for months afterwards. So was one of those my game-changing moment?
It took me a few weeks, but I finally figured it out. All those things — my legal journal article, my blogging, my book deal, my eventual invitation to write for Forbes and appear on television for Comcast Sports Southeast — they were all stairsteps on my way to my true game-changing moment: when I became a “visible expert” on the business of college sports.
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Vince Vaughn’s new movie, Unfinished Business, hits theaters today. Co-starring Dave Franco and Tom Wilkerson, the flick features a small-business trip gone wrong. It generated buzz around the Internet earlier this week after Twentieth Century Fox and iStock created a hilarious batch of stock photos starring the Unfinished Business cast. We decided to get in on the fun by using them as a canvas for some content marketing memes. Check them out:
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Joining National Peanut Butter Day (and National Wine Day), today marks one of our most beloved quirky holidays. It’s National Grammar Day. And in true, celebratory spirit, we’re giving y’all a gift. (Who said Christmas and birthdays had to have all the fun?) Spread the love by sharing our “Grammar Etiquette 101” infographic below to coworkers, family and perhaps those special Facebook friends who don’t proofread before sharing whatever it is that’s on their minds.
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Many of the clients we work with understand the benefits of having a blog. Most, however, haven’t embraced developing an editorial calendar. That’s a huge mistake.
Assigning bloggers to specific days, thereby creating an editorial calendar, makes many bloggers nervous. You want the freedom and flexibility to write when it’s convenient for you – we understand that. However, an editorial calendar has benefits that cannot be overlooked.
An editorial calendar ensures you have a minimum number of posts per week. According to a study by HubSpot, companies that post more than 15 blogs per month receive five times more traffic on their website than companies that don’t blog at all. If you have a smaller team of writers — or maybe it’s just you — 15 posts per month might not be a reasonable goal. However, the same study showed companies that increase blogging from three to five times per month to six to eight times per month almost double their leads.
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