6 ways to get the most from your public relations agency [updated]

March 5, 2019

If you’ve ever worked with a public relations agency — or any consulting firm or professional services provider for that matter — you know that the outcomes can widely differ. There are many, many PR firms out there, and their level of expertise, experience and ability to consistently deliver results varies greatly.

But let’s say you lucked out and hired a high-quality public relations agency (yes, that hyperlink is to us… wink, wink). What’s your role in ensuring the success of the relationship?

It’s pretty significant.

As with most things in life, you get back what you put in. A successful PR initiative requires investment — not just the cost of the PR agency, but your own time and expertise.

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Want media coverage? Four reasons to start blogging today

May 6, 2014

JournalistI’ve been doing PR for nearly two decades. DECADES. That’s a long time to be in an industry that’s somewhat young. And boy has it changed since I started out. My first job out of college was in London (long story), working for a tech PR firm during the early days of the dotcom boom. Back then, we would wine and dine journalists. A big part of my job was to invite journalists at major tech magazines to lunch at some of the nicest restaurants in London (nice gig, huh?).

At lunch, I would introduce the journalist and the client (having previously briefed each one on the other) and let them talk, randomly interspersing some commentary or questions meant to ensure the conversation went in the right direction. A bottle (or two) of wine and a really expensive meal later, and we were nearly always guaranteed a story in the publication.

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