Let’s say you’re a marketer at a regional law firm, with offices in six states. Being a consummate professional, you know that the legal profession is governed by ethics rules, which vary state by state, but are all based on (but not identical to) the American Bar Association’s (ABA) Model Rules of Professional Conduct. 

Among many other things, the rules cover all forms of advertising, from the content on your website to social media and blogging. However, they are:

• Different for each state
• Written by lawyers, for lawyers
• Frequently updated

So, how do you market your law firm while complying with all these aggravating rules?