26
Jul

How to prepare for a broadcast interview (even when you’re dreading it)

July 26, 2024
by: in Law , Public relations , Architecture, Engineering and Construction No comments  

“This isn’t going to be on TV, is it?”

I can’t count the number of times I heard that question from someone I was about to interview — even though I was holding my clearly branded TV news microphone up to their face and my photojournalist colleague was pointing a professional-quality video camera lens at them. Sometimes I felt like saying, “Um, yeah. What else would we be doing here?” (But I didn’t.)

It speaks to some people’s deep-seated, all-encompassing fear of speaking in front of the camera (or a webcam or a podcast microphone). I’m here to tell you: you can do it — even if you don’t think you can at first. As a former broadcast news anchor and reporter with two decades of experience, I’ve got some thoughts on how to make that dreaded on-cam interview easier for yourself.

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10
Jul

July law firm rankings, lists, awards and PR opportunities

July 10, 2024
by: in Law , Public relations No comments  

So, this is your inbox? I love it. It’s giving bustling Post Office and whimsical library vibes. But what’s that smell coming from the spam corner?

Anyway. You might recall that I recently accepted the legal PR opportunities emailing baton from my wonderful colleague, Shelby Gambrell. Don’t worry — Shelby still exists and is quite frankly irreplaceable. But as a former managing editor and legal awards judge at ALM with experience leading communications strategies for law firms across the U.S., I’m hoping I can keep you all updated and provide a few useful insights along the way. 

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10
Jul

How to best utilize the Chambers and Partners USA portal for your firm

July 10, 2024
by: in Law , Public relations No comments  

The Chambers and Partners USA Guide is considered one of the most prestigious legal rankings in the country, with a hotly anticipated release every year. You probably are very familiar with going through the complex submissions process — and the joy of seeing that hard work pay off in a top ranking. But did you know there’s a hidden aspect of Chambers you may have ignored that can be your ace in the hole? We’re talking about the Chambers portal. 

Legal marketers and attorneys might have used the Chambers portal in the past as a place to pull badges and view rankings, but there are yet more treasures just waiting for you to check out and leverage in your Chambers process. These include a referee management platform, an analytics section and even a social media image generator. Below are four features you might not know about:

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13
Jun

June law firm rankings, lists, awards and PR opportunities

June 13, 2024
by: in Law , Public relations No comments  

We have been connecting each month over legal PR opportunities for four years now!

I know. In that time, “House of the Dragon” debuted and then was gone for so long that we forgot about it. I made a human who is now a toddler capable of shouting “I do it!” when putting her footie pajamas on upside down and backwards. And the Rep Ink team has grown.

We’ve welcomed new clients and new team members and new agency dogs. 

Among them is Raychel Lean, who joined the agency this year. Raychel is new(ish) to Rep Ink, but not to the world of legal PR. She served for five years as managing editor for American Lawyer Media’s South Florida publication, the Daily Business Review, where she and her team covered law, real estate and business for an audience of legal professionals. More recently, she led communications programs for clients in South Florida’s legal, financial and insurance sectors. She was also the lead editor for a national team of content marketers focused on law firms. All this to say: We’re elated to have Raychel (and her dog Venus) as part of Reputation Ink.

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05
Jun

Interacting with reporters at conferences: a guide for legal and AEC professionals

June 5, 2024
by: in Law , Public relations , Architecture, Engineering and Construction No comments  

With your program in hand and trusty lanyard around your neck, you’ve exchanged business cards and enthusiastically nodded along to the keynote speaker’s most compelling points. You’ve nibbled the finger sandwiches, raided the coffee carafes and spent an obscene amount of time looking for “Ballroom 3F.” Hopefully, you’ve also remembered to bring a good jacket for those frigid caverns they call meeting rooms. 

But there’s one other thing you might have overlooked.

You know those writer types who report on the issues and trends affecting your industry? Maybe they’ve even covered your firm before. Well, conferences are a fantastic place to spot them out in the wild. 

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14
May

May law firm rankings, lists, awards and PR opportunities

May 14, 2024
by: in Law , Public relations No comments  

It’s hard to believe Q2 is halfway over.

Well, kinda hard to believe. If your firm is anything like our clients, this year has been remarkably busy.

And even though legal marketers recognize the importance of legal rankings and awards in generating new business and strengthening relationships, time can sprint past us (right alongside our good intentions).

Below is our curated list of our favorite recognitions. If you only have time to submit for a few this season, we recommend:

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26
Mar

How to build your speaking strategy before this year’s conference season

March 26, 2024
by: in Law , Marketing strategy , Lead generation No comments  

Legalweek. ILTACON. American Bar Association (ABA) section seminars. Sector-specific conferences. 

These eclectic events share two things in common: potential clients in attendance and invaluable speaking opportunities to reach them.

Leaders and professionals should consider joining the legal speaking circuit to amp up their profile and build their clientele. After all, speaking engagements are more than just additional CV bullets; they demonstrate authority and expertise to prospects.

However, lawyers and business leaders cannot expect panel invites based on reputation alone (unless they are U.S. Supreme Court justices or Fortune 500 CEOs). The average professional plebian can avoid the submission slush pile by approaching conference season like litigators: building a robust case with strong evidence of prior engagements and accomplishments.

Fortunately, a competitive submission does not need to feature a laundry list of prior speaking engagements — or any at all! What matters more is whether a speaker candidate made an effort to establish their expertise. Establishing third-party credibility through article writing, podcast appearances, smaller speaking engagements and more can give organizers the confidence and social proof they need to gamble on accomplished professionals with valuable insights.

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22
Dec

Touting your award wins: how to stay in compliance with legal marketing ethics rules

December 22, 2023
by: in Law , Public relations No comments  

If you subscribe to our newsletter, then you know that we already bring you the latest and greatest award opportunities to showcase your firm’s expertise and accomplishments. But what happens when you win an award? You want everyone to know (particularly potential clients and recruits), but you might not know where to start when promoting it. Here’s how you can toot your own horn without getting slapped with a lawsuit of your own. 

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28
Aug

How to grow your law practice with a podcast

August 28, 2023
by: in Law , Content marketing , Lead generation No comments  

When our Principal and President Michelle Calcote King began Reputation Ink’s “Spill the Ink” podcast in November of 2020, she wanted to try something new. Over several episodes, she began to see the benefits of the podcast, and stuck to it. Now with more than 70 episodes, Michelle has learned a lot about the benefits of podcasting, particularly in the legal field. Her number-one benefit she says? Networking. 

There are many other benefits as well – here’s Michelle’s top five reasons why law firms and attorneys should consider creating a podcast: 

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26
Jul

How law firms can utilize Mansfield certification to drive diversity and inclusion initiatives

July 26, 2023
by: in Law , Public relations No comments  

In the legal profession, diversity, equity and inclusion (DEI) have become crucial focal points for organizations striving to create a more equitable and representative environment. One prominent initiative attracting the participation of more and more firms is the Mansfield Rule Certification, created by Diversity Lab. 

What is the Mansfield certification?

Named after Arabella Mansfield, the first woman admitted to the practice of law in the United States in 1869, this certification program aims to promote diversity and inclusion by ensuring equal opportunities for underrepresented groups in leadership positions within law firms and legal departments. More specifically, it measures whether law firms have affirmatively considered at least 30% women, lawyers of color, LGBTQ+ lawyers, and lawyers with disabilities for leadership and governance roles, equity partner promotions, formal client pitch opportunities and senior lateral positions. 

The first cohort in 2017 involved 35 American law firms. As of this year, there are now more than 300 Mansfield-certified firms in Canada, the United Kingdom and the United States, as well as more than 80 legal departments. 

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