Merry and bright: A blueprint for creating your AEC firm’s 2024 holiday card

November 5, 2024

For architecture, engineering and construction (AEC) marketing teams, wrapping up a successful holiday card campaign feels like a sip of hot cup of cocoa on a snowy, blustery day — a comforting relief! However, developing a holiday card concept, securing firmwide support, and executing the plan can feel more like that after-shave scene in Home Alone. You know the one.

via GIPHY

While you may be tempted to send a quick email with an AI-generated image of elves, a wreath, and some mistletoe, that isn’t the personal touch your clients and business partners will melt over. Holiday cards give AEC firms the chance to express their gratitude for the support and collaboration received throughout the year. They can also communicate your company’s values. You don’t have to overcomplicate it but don’t phone it in.

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Spread the cheer! How to do holiday marketing the right way for B2B and professional services

November 20, 2019

Spread the cheer! How to do holiday marketing the right way for B2B and professional services

Ah, the holidays. A time when we’re surrounded by warm wishes, those we love — and a never-ending sales pitch to get us to spend, spend, spend. The holiday fervor seems to start earlier every year, too (I swear I saw toy Santas alongside the American flags in one store this past July 4th). 

This is the noisiest time of year in consumer marketing, with brands of all kinds clamoring for attention. So why would B2B companies and professional services firms — which have much different sales cycles — choose to enter that fray? Wouldn’t it be best to just lie low and go big in January?

Unfortunately, that would mean disappearing from view for weeks, maybe even a couple of months. In today’s connected environment, that can be a death blow when you’re trying to maintain a consistent brand. 

Done tactfully and in line with the spirit of the season, holiday marketing for B2B companies and professional services firms can help you maintain awareness while leaving a warm feeling behind that clients and prospects will remember all year long. 

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[Free Download] Crimes Against Content: The content marketing & PR party game

December 16, 2015

[Free Download] Crimes Against Content: The content marketing & PR party game

If you know Rep Ink, you know we do it up big with our annual holiday card. Last year, we unveiled a custom-illustrated storybook, telling the tale of  how little Timmy wooed Santa with some good ol’ content marketing. Could we really top that? Abso-friggin-lutely. It may have taken us a few months of late-night brainstorming over cabernet, but we did it.

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