06
Jun

Legal marketing: How one law firm’s blog has attracted new clients and generated business [video]

June 6, 2018
by: in Law , Content marketing , Video marketing No comments  

RepInk-blog-LegalMktg

If you’re reading this, you might be a managing partner questioning if blogging lives up to all the hype. Perhaps you’re an parco gonfiabili attorney who has always wondered if a blog is worth the effort. You might be a law firm marketing manager looking for validation that blogging actually works. Maybe you’re a professional services marketer looking for ideas.

Here’s the thing: No matter who you are, blogging is hard work. It requires a significant time investment. It’s a long game, not an overnight miracle-worker. But it works.

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08
May

3 PR takeaways from Cision’s 2018 ‘Global State of the Media’ report

May 8, 2018
by: in B2B , Public relations , Architecture, Engineering and Construction No comments  

RepInk-blog-CisionReport

Nowadays, the media is the news. With a president who calls the media “fake news” and an overwhelming supply of competing vendita gonfiabili content online, the news industry has been under rapid transformation and intense scrutiny like no other profession in past years.

However, the media — and the public relations profession — are winning.

One stunning proof point: The digital paywall business of “the failing New York Times” is growing as fast as Facebook and faster than Google. Its online subscription sales jumped 46 percent in 2017 to $340 million, and digital ad sales rose 14 percent to $238 million. Subscriptions now make up 60 percent of the news organization’s total revenue.

It’s an interesting time to be in PR.

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02
May

4 reasons marketers must shift toward a ‘knowledge extraction’ mindset

May 2, 2018
by: in B2B , Marketing strategy , Content marketing , Architecture, Engineering and Construction No comments  

RepInk-blog-Extraction

Marketers… if you had to describe your most important role in one or two words, what would you say? My gut tells me that many would say “promotion,” “brand building” or “thought leadership.” I doubt many would say “knowledge extraction.” And that must change.

Knowledge extraction is basically that — extracting knowledge from your subject-matter experts (SMEs). It’s a specialized skill when done right, and it’s imperative for effective business-to-business and professional services marketing. Here’s why:

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24
Apr

7 ways to overcome content marketing’s biggest challenge: just getting it done

April 24, 2018
by: in B2B , Content marketing , Architecture, Engineering and Construction No comments  

RepInk-blog-7waysChallenge

We’ve all heard it before:

“I just can’t get my subject-matter experts to give me the information I need.”

“We would do content marketing, but we can never find the time — we’re too busy focused on billable work.”

I get it. Content marketing takes time. It’s the reason I have a viable business, after all.

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10
Nov

Professional B2B content marketing writers: Why you need ‘em and how to find ‘em

November 10, 2017
by: in B2B , Content marketing , Architecture, Engineering and Construction No comments  

Professional B2B content marketing writers: Why you need ‘em and how to find ‘em

By far, the number-one challenge we hear from prospects and clients when it comes to content marketing is finding the time to do it. Producing content is time consuming.

Behind every blog post, white paper, hüpfburg mit rutsche kaufen e-book, case study, infographic and video are countless hours of research, interviewing, organizing, writing and editing for accuracy, word choice, clarity, voice and flow.

At the same time, many in complex B2B industries (like law, manufacturing, technology, architecture, engineering and construction) believe that their businesses are too complex and niche for non-technical professionals (such as writers) to grasp and translate into compelling, digestible content.

“We have to do it ourselves” is something I’ve heard time and time again.

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