Reprint Rights 101: How AEC firms can promote media hits without getting sued

January 27, 2022
Reprint Rights 101: How AEC firms can promote media hits without getting sued

Great news! You or one of your architecture, engineering and construction (AEC) subject matter experts published an article or got quoted in an industry trade magazine, and you want everyone to know — particularly potential clients. So, you post the full text of the article to your company’s website, send it to your email lists and schedule some social media posts that link to it for good measure.

Good marketing, right?

While promoting your media coverage is important (and kudos to you for recognizing that), unfortunately you’ve left yourself open to legal action from the media outlet because you’ve just violated their copyright. 

The good news is that there are ways to leverage your media hits while staying on the right side of the law — and in the good books of the media outlets that cover your projects.

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Crisis PR and the FIU bridge collapse: 8 ways to prepare your AEC firm for the worst

March 30, 2018

8 crisis PR tips

“By the time you hear the thunder, it’s too late to build the ark.” —Unknown

It’s everyone’s worst nightmare in the architecture, engineering and construction industry: a catastrophic incident with multiple fatalities, and your company is on the line.

That’s the reality right now for FIGG Bridge Engineers and MCM — the designer and builder, respectively, of the pedestrian bridge at Florida International University that collapsed March 15, killing six and injuring 10 others.

The focus now is on honoring the lives vendita gonfiabile percorso ad ostacoli lost, determining what led to the collapse and ultimately holding anyone negligent accountable. However, the incident is a reminder of how incredibly important it is for AEC public relations professionals to prepare to respond to such worst-case scenarios.

While every situation is unique, and the experience of a crisis PR professional is invaluable during an event, here are eight ways you can prepare now to protect your firm’s reputation as much as possible in the event the worst happens.

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