23
Oct

Looking for a marketing and PR agency? Consider niche AEC specialists

October 23, 2023
by: in Marketing strategy , Public relations , Architecture, Engineering and Construction No comments  

If your company or firm’s marketing team needs a little extra help, or you’re starting from scratch and want to build brand awareness and credibility for your business, hiring a marketing and public relations agency can be a game-changer. 

Maybe you’ve already decided to hire an agency and have begun your search, but how do you find one that is right for your firm? Instead of turning to a jack of all trades who reinvents the wheel with every new client, consider hiring an industry specialist agency. 

This kind of agency (you may already know one!) focuses on one or a few particular sectors, such as the architecture, engineering and construction (AEC) industry (we work with legal clients, too). Because these agencies typically represent clients in only a few focused industries, they offer a level of insider knowledge and experience compared to one representing a grab bag of clients with various needs and nuances. 

So, what are the benefits? 

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28
Jun

Architecture public relations: 6 publications every architectural firm should target to showcase projects, expertise

June 28, 2022
by: in Marketing strategy , Content marketing , Lead generation , Public relations , Architecture, Engineering and Construction No comments  

When prestigious architectural publications showcase an architecture firm’s work, it gives that firm an invaluable stamp of approval that can play a key role in business development. 

While these publications are read by other architects — and not necessarily by clients — the coverage in these publications acts like a coveted referral from a trusted expert. It sends the message that your firm does quality work. 

While coverage in publications that clients read — like your local business journal or trade magazines such as Building Construction + Design, Medical Construction & Design and Hospitality Design (depending on your industry focus) — is also important, the strategy is different. These publications, while helping to establish your firm on your clients’ radar and demonstrate expertise in their industry, don’t provide the same cachet as publications like Architectural Record or Metropolis. 

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27
Jan

Reprint Rights 101: How AEC firms can promote media hits without getting sued

January 27, 2022
by: in Marketing strategy , Content marketing , Architecture, Engineering and Construction No comments  
Reprint Rights 101: How AEC firms can promote media hits without getting sued

Great news! You or one of your architecture, engineering and construction (AEC) subject matter experts published an article or got quoted in an industry trade magazine, and you want everyone to know — particularly potential clients. So, you post the full text of the article to your company’s website, send it to your email lists and schedule some social media posts that link to it for good measure.

Good marketing, right?

While promoting your media coverage is important (and kudos to you for recognizing that), unfortunately you’ve left yourself open to legal action from the media outlet because you’ve just violated their copyright. 

The good news is that there are ways to leverage your media hits while staying on the right side of the law — and in the good books of the media outlets that cover your projects.

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30
Mar

Crisis PR and the FIU bridge collapse: 8 ways to prepare your AEC firm for the worst

March 30, 2018
by: in Public relations , Architecture, Engineering and Construction No comments  

8 crisis PR tips

“By the time you hear the thunder, it’s too late to build the ark.” —Unknown

It’s everyone’s worst nightmare in the architecture, engineering and construction industry: a catastrophic incident with multiple fatalities, and your company is on the line.

That’s the reality right now for FIGG Bridge Engineers and MCM — the designer and builder, respectively, of the pedestrian bridge at Florida International University that collapsed March 15, killing six and injuring 10 others.

The focus now is on honoring the lives vendita gonfiabile percorso ad ostacoli lost, determining what led to the collapse and ultimately holding anyone negligent accountable. However, the incident is a reminder of how incredibly important it is for AEC public relations professionals to prepare to respond to such worst-case scenarios.

While every situation is unique, and the experience of a crisis PR professional is invaluable during an event, here are eight ways you can prepare now to protect your firm’s reputation as much as possible in the event the worst happens.

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