How to best utilize the Chambers and Partners USA portal for your firm

July 10, 2024

The Chambers and Partners USA Guide is considered one of the most prestigious legal rankings in the country, with a hotly anticipated release every year. You probably are very familiar with going through the complex submissions process — and the joy of seeing that hard work pay off in a top ranking. But did you know there’s a hidden aspect of Chambers you may have ignored that can be your ace in the hole? We’re talking about the Chambers portal. 

Legal marketers and attorneys might have used the Chambers portal in the past as a place to pull badges and view rankings, but there are yet more treasures just waiting for you to check out and leverage in your Chambers process. These include a referee management platform, an analytics section and even a social media image generator. Below are four features you might not know about:

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June law firm rankings, lists, awards and PR opportunities

June 13, 2024

We have been connecting each month over legal PR opportunities for four years now!

I know. In that time, “House of the Dragon” debuted and then was gone for so long that we forgot about it. I made a human who is now a toddler capable of shouting “I do it!” when putting her footie pajamas on upside down and backwards. And the Rep Ink team has grown.

We’ve welcomed new clients and new team members and new agency dogs. 

Among them is Raychel Lean, who joined the agency this year. Raychel is new(ish) to Rep Ink, but not to the world of legal PR. She served for five years as managing editor for American Lawyer Media’s South Florida publication, the Daily Business Review, where she and her team covered law, real estate and business for an audience of legal professionals. More recently, she led communications programs for clients in South Florida’s legal, financial and insurance sectors. She was also the lead editor for a national team of content marketers focused on law firms. All this to say: We’re elated to have Raychel (and her dog Venus) as part of Reputation Ink.

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May law firm rankings, lists, awards and PR opportunities

May 14, 2024

It’s hard to believe Q2 is halfway over.

Well, kinda hard to believe. If your firm is anything like our clients, this year has been remarkably busy.

And even though legal marketers recognize the importance of legal rankings and awards in generating new business and strengthening relationships, time can sprint past us (right alongside our good intentions).

Below is our curated list of our favorite recognitions. If you only have time to submit for a few this season, we recommend:

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April law firm rankings, lists, awards and PR opportunities

April 15, 2024

Happy Earth Month!

One of the best ways to recycle your firm’s greatest hits into various forms of content is to submit for legal awards. These submissions provide a great opportunity to mindfully curate all the reasons why your firm is the best.

While we keep an eye on legal awards all year long, below are a few of our favorites for this month:

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How to build your speaking strategy before this year’s conference season

March 26, 2024

Legalweek. ILTACON. American Bar Association (ABA) section seminars. Sector-specific conferences. 

These eclectic events share two things in common: potential clients in attendance and invaluable speaking opportunities to reach them.

Leaders and professionals should consider joining the legal speaking circuit to amp up their profile and build their clientele. After all, speaking engagements are more than just additional CV bullets; they demonstrate authority and expertise to prospects.

However, lawyers and business leaders cannot expect panel invites based on reputation alone (unless they are U.S. Supreme Court justices or Fortune 500 CEOs). The average professional plebian can avoid the submission slush pile by approaching conference season like litigators: building a robust case with strong evidence of prior engagements and accomplishments.

Fortunately, a competitive submission does not need to feature a laundry list of prior speaking engagements — or any at all! What matters more is whether a speaker candidate made an effort to establish their expertise. Establishing third-party credibility through article writing, podcast appearances, smaller speaking engagements and more can give organizers the confidence and social proof they need to gamble on accomplished professionals with valuable insights.

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March law firm rankings, lists, awards and PR opportunities

March 13, 2024

Mid-March can be a time when luck is top of mind. 

And while we love a found penny and the random four-leaf clover, we see time and again how law firms never luck into coverage. Instead, they proactively seek out opportunities, and we have the best ones for you this month:

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Looking for a marketing and PR agency? Consider niche AEC specialists

October 23, 2023

If your company or firm’s marketing team needs a little extra help, or you’re starting from scratch and want to build brand awareness and credibility for your business, hiring a marketing and public relations agency can be a game-changer. 

Maybe you’ve already decided to hire an agency and have begun your search, but how do you find one that is right for your firm? Instead of turning to a jack of all trades who reinvents the wheel with every new client, consider hiring an industry specialist agency. 

This kind of agency (you may already know one!) focuses on one or a few particular sectors, such as the architecture, engineering and construction (AEC) industry (we work with legal clients, too). Because these agencies typically represent clients in only a few focused industries, they offer a level of insider knowledge and experience compared to one representing a grab bag of clients with various needs and nuances. 

So, what are the benefits? 

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What to do when a thought leader leaves your law firm

February 17, 2023

It’s no fun trying to replace a law firm’s in-house superstar. Think of all the countless hours of written-off billable time that the firm’s leaders likely spent mentoring that next partner-to-be, only to let that candidate — and the substantial book of business they initiated and nurtured — slip into the hands of a competitor or solo venture. However, this is precisely a status quo situation that most law firms must navigate, as roughly 36% of law firms reported seeing an increase in associate turnover in 2021 compared to 2020. 

Losing a leading professional hurts, especially if that lawyer or team member left an indelible mark on the firm. But they must still address the potential fallout from the departure, including how it may affect the reputation of its practice groups, team morale and how existing clients interface with the firm. An effective PR strategy — particularly one prepared by an experienced legal PR team — can help bridge these gaps and help the firm move onward and upward. Some considerations on how they can address this is presented below.

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Who does what in the newsroom? A guide to media roles

July 13, 2020

Who does what in the newsroom? A guide to media roles

Pitching to the right person at a media outlet can make the difference between having your company make the front page or helplessly watching it slip through the cracks of someone’s inbox. Even small newsrooms exchange thousands of emails every day, and a fraction of the staff is tasked with screening and collecting stories to go to broadcast, print or online. 

You must stand out and connect with the gatekeepers to enjoy the benefits of media coverage.

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