24
Oct

#INBOUND16: Tips for Newbies

October 24, 2016
by: in B2B , Content marketing No comments  

#INBOUND16 Tips for Newbies, Repution Ink

How to survive HubSpot’s annual conference if you’ve never been

 

This year’s HubSpot INBOUND conference kicks off on a day we cannot wait to get here (and will hopefully survive), Election Day (aka “Uncle Sam’s Rock-bottom Yankee Doodle Suicide Pact 2016”). I’m so looking forward to focusing on something other than this painful election season, especially when free drinks are involved.

tips for HubSpot's annual conference

Source: Esquire

Back by popular demand, here are some tips for you first-timers at HubSpot’s annual geek out. And even if you have attended before, hopefully you’ll find a nugget or two that makes this post worth the read.

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13
Oct

Sales Stories 101: Crafting an effective narrative

October 13, 2016
by: in B2B , Content marketing Comment (1)  

Sales Stories 101: Crafting an effective narrative

When was the last time you told a good story? What about a good sales story? A compelling narrative can be the difference between a pitch that converts prospects into clients and one that falls flat.

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07
Oct

Rep Ink on Screen: 3 lessons for creating video from scratch

October 7, 2016
by: in B2B , Video marketing , Architecture, Engineering and Construction No comments  

Rep Ink on Screen: 3 Lessons for Creating Video From Scratch

Everyone goes into content marketing and PR for the same reason — the fame. The promise of making viral videos that propel your business forward and hinder innocent trips to the grocery store as we are hounded by fans.

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