A field trip through the 7 key elements of a great release
As a kid in grade school, the words “we’re watching a movie today” was music to my ears. Would it be another boring PBS documentary or something exciting like “Bill Nye the Science Guy?” No, even better — “The Magic School Bus.”
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How to deliver content that Google (and your prospects) love
Newsflash: Writing great content is NOT enough in the world of search engine optimization (SEO).
Wait. Pump the brakes!
Have we not been told forever to raise our right hands and proudly swear to produce great content and the rest would follow?
In the good ol’ days, marketers could develop a thoughtful editorial calendar, produce topical blogs and promote an e-book that solved prospects’ pain points and consider it a job well done. Case closed.
But SEO has changed the content marketing landscape. If you want the right people to find your content at the right time, implementing SEO best practices is a must.
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Melania Trump’s elephant-sized mistake is trending everywhere, positioning plagiarism as one of the most talked about topics from the Republican National Convention. ICYMI: The wife of presumptive Republican nominee Donald Trump gave a speech that contained word-for-word pieces of current first lady Michelle Obama’s 2008 speech.
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